Popular media is a source of fun, excitement, and social controversies. They circulate cultural and subcultural images, encourage communal identities, and underline social divisions. They are embedded in our consumption culture, and they represent notions of gender roles, race, sex, and class. This course is designed to help students acquire critical skills for the analysis of such cultural texts in various popular media as television, advertisements, magazines, music, comics, films and internet. These skills will encourage students to assess the relationship between their consumption of popular culture and their social life.