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CB4303 - Strategy and Policy

Offering Academic Unit
Department of Management
Credit Units
3
Course Duration
One Semester
Pre-requisite(s)
Equivalent Course(s)
FB4303
Exclusive Courses:
MGT4903
Course Offering Term*:
Semester A 2017/18, Semester B 2017/18

* The offering term is subject to change without prior notice
 
Course Aims

This course is an introduction to the major concepts and analytical tools within the field of strategy and policy. The main objective of the course is to help the students understand the reasons that allow a firm to outperform its competitors and sustain its superior performance over the long run. Designed as a capstone course, strategy and policy builds upon the concepts and knowledge in accounting, economics, finance, marketing, and operations management to develop students’ ability to assess the strategic issues of a company both critically and comprehensively.

The course is conducted through lectures and case studies. The lectures explore the various concepts and framework used to understand strategy. The case studies examine the complex problems a firm will face in today’s rapidly changing environments.


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 60%
Examination: 40%
Examination Duration: 2 hours
 
Detailed Course Information

CB4303.pdf

Useful Links

Department of Management