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Media and Communication
Advanced Standing II
Major
Media and Communication
媒體與傳播
Degree / Award Title
Bachelor of Arts in Media and Communication
文學士(媒體與傳播)
Offering Academic Unit
Department of Media and Communication
Normal Period of Study
2 years
Maximum Period of Study
5 years
Credit Units Required for Graduation
66 credit units
Note: The following curriculum information is subject to periodic review and changes.

GE Requirements (12 credit units)Catalogue Term : Semester A 2017/18



  Credit Units
University Requirements Discipline-specific English 3
Distributional Requirements Take 1 course from any one of the three distributional areas:

Area 1: Arts and Humanities
Area 2: Study of Societies, Social and Business Organisations
Area 3: Science and Technology

Visit the GE website for more course information.
3
College-specified Courses

Take 2 courses from the following:

AIS2032 Hong Kong: Continuity and Change in a Global City
AIS2200 Introduction to International Studies Through Film
CAH2201 The Mirror for Today: Introduction to Chinese History
CAH2516 Society, Theatre and Performance
CAH2545 Texts in Chinese Art and Culture
CAH2551 Chinese Art and Political Expression
CAH2810 Ancient Chinese History 1
CAH2811 Ancient Chinese History 2
CAH2840 Modern Chinese History
CAH2854 The City in Chinese History
CAH2865 History of Chinese Art
CAH2871 American History
CAH3851 Chinese Archaeology
CAH3852 World Archaeological History
COM3107 Fundamentals of Persuasive Communication
COM3408 Integrated Strategic Communication
EN2321 Modern and Contemporary Fiction
EN2801 Popular Culture and Social Life
EN3583 Facebook and Autobiography. How we narrate ourselves on social network sites.
LT2201 Introduction to Linguistics
LT2306 Appreciating Written Texts
LT3234 Language and Cognition
LT3345 Discovering and Managing Terms
POL2106 Government and Economy
POL3113 Issues in Contemporary World Politics
POL3114 Seminars on Hong Kong Government and Politics
POL3120 Politics and Media
POL3207 Health Care Policy and Ethics
POL3233 Managing the Housing System
POL3234 Transport Planning and Management
POL3309 Issues in Public Management
POL3310 Public Management in the Information Age
POL3410 Management Ethics
POL3703 Labour and the State in China
POL3900 Social Innovation and Public Policy
POL3914 The European Union
SS1012 Youth in a Changing Society
SS1611 Movies and Psychology
6

College / School Requirements (0 credit units)Catalogue Term : Semester A 2017/18



Full exemption from college requirements is given.

Major Requirements (54 credit units)Catalogue Term : Semester A 2017/18



1. Core Courses (27 credit units)
Course CodeCourse TitleCredit UnitsRemarks
COM2103Communication Research Methods3
COM2105Visual Communication3
COM2118Media and Society3
COM2202Writing for the Media3
COM2301Video Production3
COM2509Interactive Digital Communication3
COM3115Communication Law and Ethics3
COM3119International Communication3
COM4604Communication Practicum3Student can use COM4603 in lieu of COM4604.

2. Electives (27 credit units)

Part A Choose two courses (6 credit units) from the following courses:
Course CodeCourse TitleCredit Units
COM2501Internet Communication3
COM3107Fundamentals of Persuasive Communication3
COM3109Media and Communication in Chinese Contexts3
COM3117Media, Communication and Public Opinion3
COM4602Topical Studies in Communication3
COM4603Professional Communication Internship3

Part B Choose seven courses (21 credit units) must be taken from the following electives:
  • Three courses (9 credit units) must be writing related (COM2201, COM2502, COM3203, COM3412, COM3413, COM4204, COM4205, COM4208, COM4306).
  • At least two courses (6 credit units) must be chosen from each of the following two streams. Two courses selected from the COM "Other Electives" can be taken in lieu of the stream requirements.
  • The same course can be used to satisfy both the writing and stream requirements.

Multimedia Journalism / Publishing Stream
Course CodeCourse TitleCredit UnitsRemarks
COM2201News Writing and Reporting3Writing related course
COM2302Video Editing3
COM2502Multimedia Authoring3Writing related course
COM3203Digital Journalism3Writing related course
COM3209Digital Photojournalism3
COM3412Advertising Production Design3Writing related course
COM3413Writing for Public Relations3Writing related course
COM4204News Feature Writing3Writing related course
COM4205Advanced News Reporting3Writing related course
COM4208Magazine Writing and Production3Writing related course
COM4210Cross-Platform Publication Design and Layout3
COM4306Television News Reporting3Writing related course
COM4511Social Media and Communication3

Strategic Communication Stream
Course CodeCourse TitleCredit Units
COM2401Fundamentals of Advertising3
COM2402Principles of Public Relations3
COM3404Event Planning and Management3
COM3406Strategic Media Planning3
COM3408Integrated Strategic Communication3
COM3411Interactive Advertising3
COM3505Internet Communication Management3
COM3510Digital e-Marketing Communication3
COM4114Crisis Communication3
COM4207Campaign Planning and Management3
COM4414Broadcast Advertising3
COM4506Multimedia Campaign3

Other Electives
Course CodeCourse TitleCredit Units
COM2116Audience Analysis and Media Strategies3
COM2405Communication and Marketing3
COM3410Consumer Behavior Analysis3
COM4305Current Affairs Documentary Production3
COM4307Television News Production and Anchoring3
COM4308Television News Practicum3
COM4309Radio News Production3
AIS4025Globalization and Socio-Cultural Changes3
CAH3165Chinese for Advertising3
CAH3167Chinese for Mass Media3
CB2601Marketing3
CLA3100Summer Professional Internship I3
MKT3603Consumer Behaviour3
POL3306Organizational Behaviour for Public Management3
POL3313Governance in Asia3
SS1101Basic Psychology3