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SEEM3057 - Industrial Marketing for Engineers

Offering Academic Unit
Department of Systems Engineering and Engineering Management
Credit Units
3
Course Duration
One Semester
Equivalent Course(s)
MEEM3057
Course Offering Term*:
Summer 2017
Summer 2018 (Tentative)

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to provide engineering students with an understanding of the theories and practices of modern marketing management as well as an appreciation of the strategic importance of marketing in an enterprise.


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 40%
Examination: 60%
Examination Duration: 2 hours
 
Detailed Course Information

SEEM3057.pdf

Useful Links

Department of Systems Engineering and Engineering Management