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COM3408 - Integrated Strategic Communication

Offering Academic Unit
Department of Media and Communication
Credit Units
3
Course Duration
One Semester
Equivalent Course(s)
EN4506
Course Offering Term*:
Semester A 2016/17, Semester B 2016/17
Semester A 2017/18 (Tentative), Semester B 2017/18 (Tentative)

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to train students on the practical strategies and tactics of integrated strategic communication by examining and applying major communication concepts to the planning, designing, and executing of effective communication campaigns. It aims to enable the students to cope with the ongoing marketization of communication industries and to become forward-thinking professionals.
Integrated strategic communication: interpersonal communication; communicative competence; organizational and audience awareness; audience interaction and principles and application of good business practices.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 60%
Examination: 40%
Examination Duration: 2 hours
 
Detailed Course Information

COM3408.pdf

Useful Links

Department of Media and Communication