teaching & learning
 
 

Programmes  

Bachelor of Science (Hons) in Creative Media (BScCM)
創意媒體榮譽理學士

What is BScCM?

This programme is intended to produce professionals in creative media who are strongly versed in computing technology. The main emphasis of this programme is on the technology underlying digital media, but students will also receive a solid foundation in the creative process including video, sound, storytelling, game design, computer graphics, installation, and interactive digital media production. Graduates should be able to exploit the latest computing and media technologies in the creation of various media including computer games, computer animation, interactivity, installation, special effects, Internet applications and mobile devices and services. This programme combines the core courses from both the School of Creative Media and the Department of Computer Science to produce graduates that bridge the gap between the technical and artistic side of the media field.

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About This Programme

Mode of study:    Full-time
Indicative intake target:   34
Programme Code:   1468
Minimum no. of credits required for 2007 entry and onwards:   103
Normal duration of programme:   3 years
Programme Leader:  Prof LIU Zhi-Qiang, BEng (N'Western Poly U), MAppSc (Tor.), PhD (Alta.), SMIEEE
Contact:   smgo@cityu.edu.hk
Enquiries: 2788-8049

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Programme Information (Form 2A)

  • Download the detailed programme information

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Programme Curriculum

This programme combines core courses from the BSc in Computer Science and the BA in Creative Media, providing students with a solid background in both areas. They have the opportunity to interact with students from both the Department of Computer Science and the School of Creative Media to develop their team work skills and a thorough understanding of both fields.

Computer Science courses include: computer organization, programming, problem solving, software engineering, computer graphics, and computer networks. The courses will equip students with a solid background in computer science and programming, enabling them to develop software for the media industry.

Creative Media courses include: studio disciplines, such as video, sound and creative writing; computer animation; computer games; installation and interactivity. These courses give students a good understanding of the creative process and the ability to produce content for digital media projects. Through courses and final year projects, they will have ample opportunities to practice both technical and creative skills, work in teams, and develop interesting digital media projects.

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Bonus Features

The School of Creative Media has exchange agreements with universities on Mainland China, other parts of Asia and North America giving students the opportunity to spend a semester at another university and explore different cultures. The School runs a summer internship programme where students can work for a summer in a media company. Students are encouraged to submit their art work to media festivals and competitions and have been very successful in these competitions. Students also have access to the extensive software and hardware facilities at the laboratories of the Computer Science Department.

All BScCM students are welcome to join the BScCM Special Interest Group (SIG) sponsored by the University. SIG is an extra-curriculum professional practice programme for those BScCM students who are passionate about media practice and creative ideas. SIGs are managed by students with the supervision of faculty advisors. The projects are determined largely based on students' interests and may range from innovative computer games, interactive installations to applied artworks. The first SIG showcase "SIG Playful Media" was a great success and attracted a lot of attention from universities in Hong Kong and the creative/new media industry.

Recently, there are 7 SIGs:

  • SIGGA: Games / Animation
  • SIGCG: Computer Graphics
  • SIGInXT: Interactivity / Installation
  • SIGMG: Motion Generation & Tracking
  • SIGFOTO: Photography
  • SIGWR: WebRadio
  • SIGGD: Graphics and Design

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Career Prospects

This programme is ideal for students who have a strong technical background, but are also interested in creative media. Graduates are qualified to work in a wide range of digital media companies including computer animation, special effects, computer games and Internet based media. Graduates will be part of the creative teams which contribute to both the technical and creative sides of media projects. With their solid background in both the technical and creative sides of the field, graduates will be ideal candidates for management positions in the future.

Application

Please visit http://www.cityu.edu.hk/cityu/admissions/index.htm for detailed application materials and online application procedures.

You may check your application information from the University's website (http://www.cityu.edu.hk/prospectus).

Entrance Requirements

To be eligible for admission, applicants must satisfy the General Entrance Requirements and the following programme specific entrance requirement:

A minimum of "E" in HKCEE Additional Mathematics or "D" in HKCEE Mathematics or other equivalent qualification

Please visit the University's Entrance Requirements page for details of the General Entrance Requirements.

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Portfolio Submission

Applicants may be required to attend an interview to gauge their technical and creative potential. If applicants are invited for an interview, they are highly recommended to present their portfolio during the interview session to facilitate the assessment of their application. Portfolio submission deadline for non-JUPAS applicants can be found in our Admissions Process page.

Portfolio materials may include art works or technical projects (web pages, programming projects, or other media related projects).

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Enquiry

Further information is obtainable from the School General Office:

  a. by Telephone: (852) 2788-8049
  b. by Fax: (852) 2788-7165
  c. by e-mail: smgo@cityu.edu.hk

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Last Updated: 21-Jan-2009