teaching & learning
 
 

Programmes  
Bachelor of Science (Hons) in Creative Media (BScCM)
創意媒體榮譽理學士

About BScCM

This programme produces professionals in creative media who are proficient in computing technology. Students also gain a solid foundation in the creative process, including video, sound, photography, storytelling, game design, animation, computer graphics, installation, and interactive digital media production.

The programme combines core courses from the School of Creative Media and the Department of Computer Science to produce graduates who are able to bridge the gap between the technical and artistic sides of the media field. Graduates use the latest computing and media technologies in the creation of various media including computer games, animation and special effects, sound, wireless and mobile media, and Internet applications.

Mode of Study:   Full-time
     
Period of Study:   3-year (for HKALE students and holders with equivalent qualifications)
4-year (for HKDSE students and holders with equivalent qualifications)
     
Admission Code:   1468
     
Programme / Major Leader:   Prof LIU Zhi-qiang
(School of Creative Media)
BSc (N'Western Poly U) MAppSc (Tor.), PhD (Alta.)
     
Deputy Programme / Major Leader:   Dr Rynson LAU Wing-hung
(Department of Computer Science)
BSc (Kent), PhD (Cambridge)

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Degree Curriculum

This programme combines core courses offered by the Department of Computer Science and the School of Creative Meida, providing you with a solid background in both areas. You will have the opportunity to mix with students in both academic units to develop your team work skills and a true understanding of both fields.

Computer Science courses include: computer programming, computer vision for
interactivity, software engineering, computer graphics, and Artificial Intelligence (AI)
game programming. The courses will equip you with a solid background in computer science and programming, enabling you to develop software for the media industry.

Creative Media courses include: studio disciplines, such as video, sound, creative
writing; computer animation; computer games; installation and interactivity. These
courses give you a good understanding of the creative process and the ability to produce content for digital media projects. Through courses and final year projects, you will have ample opportunities to practice both technical and creative skills, work in teams, and develop interesting digital media projects.

In addition to their Major, students can also take Free Electives (SCM or non-SCM
courses) or a Minor according to their personal or career interests to fulfill the credit requirement for graduation.

A strong Student Advising Scheme is being launched to provide essential guidance and mentoring to students as part of their study plan.

Click Curriculum Information Sheet (CIS) for detailed information.

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Graduation Credit Requirements

(a) Normative 4-year Degree

  Minimum for graduation: 120 Credit Units (CUs) including the following:

   • Gateway Education : 30 CUs
  • School Requirement : 21 CUs
  • Major Core : 27 CUs
  • Major Elective : 24 CUs
  • Free Elective/Minor : 18 CUs
 
  Maximum permitted for students: 144 Credit Units

(b) For students with recognized Advanced Level Examinations or equivalent qualifications

  Minimum for graduation: 93 Credit Units (CUs) including the following:

   • Gateway Education : 21 CUs
  • School Requirement : 21 CUs
  • Major Core : 27 CUs
  • Major Elective : 24 CUs
 
  Maximum permitted for students: 114 Credit Units

(c) For Associated Degree / Higher Diploma Graduates admitted to the Senior Year

  Minimum for graduation: 72 Credit Units (CUs) including the following:

   • Gateway Education : 12 CUs
  • School Requirement : 9 CUs
  • Major Core : 27 CUs
  • Major Elective : 24 CUs
 
  Maximum permitted for students: 84 Credit Units

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Career Prospects

This programme is ideal for students who have a strong technical background, but are also interested in creative media. Upon graduation, you will be qualified to work in a wide range of digital media companies, in areas including computer animation, special effects, computer games and Internet based media. You will be part of creative teams and contribute to both the technical and creative sides of media projects. With your solid background in both the technical and creative sides of the field, you will be an ideal candidate for management positions in the future.

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Tuition Fees

Please click here for details. For enquiries, please contact the School General Office (smgo@cityu.edu.hk).

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Admissions

School-Based Admissions for HKDSE and Direct Applicants with equivalent qualifications

JUPAS HKDSE students and Direct Applicants with equivalent qualifications will apply for admission to the School of Creative Media. Students will not select a Major until after one year of study. During their first year, students will study a broad range of Gateway Education (GE) courses as well as core-curricular courses designed by the School. At the end of the first year, the top 20% students (based on their CGPA at the end of semester B, and no failed courses) will have a free choice of Majors offered by the School. The other 80% students will be allocated to a Major of their choice, subject to availability of places.

For details of the General Entrance Requirement, please visit:

     http://www.admo.cityu.edu.hk/undergrad/jupas_hkdse/entreq

Programme-Based Admissions for HKALE and Direct Applicants with equivalent qualifications

HKALE and Direct Applicants with equivalent qualifications will apply for admissions to the respective Degree offered by the School of Creative Media. During their first year, students will study a broad range of Gateway Education (GE) courses as well as core-curricular courses designed by the School. In the following years, they will proceed to study Major Core, Major Electives, Free Electives and optional Minor until the graduation requirement is fulfilled.

Entrance Requirements

To be eligible for admission, applicants must satisfy the University's General Entrance Requirements.

For details of the General Entrance Requirement, please visit:

http://www6.cityu.edu.hk/puo/prospectusprod/entrance/ba_ger.htm

JUPAS HKALE applicants should also meet the following programme-specific entrance requirement:

  • A minimum of "E" in HKCEE Additional Mathematics or "D" in HKCEE Mathematics or other equivalent qualification.

For application materials, please download from the University's website (http://www.admo.cityu.edu.hk/apply).

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Portfolio Submission

DIRECT APPLICANTS of the BScCM Degree are highly recommended to submit a portfolio and/or a self-introduction letter (by post or by hand) to the School of Creative Media. Please mark your name, HKID card/travel document number and the Degree applied for when you submit the portfolio. Portfolio materials may include art works or technical projects (web pages, programming projects, or other media related projects). Please refer to the School homepage at www.cityu.edu.hk/scm for details regarding the deadline for the submission of portfolios. Applicants may be invited to sit for an interview to gauge their creative potential.

JUPAS HKALE students applying for JA1456, JA1468 and JA1471 are NOT required to submit portfolios. No interview is required.

JUPAS HKDSE students will apply for admission to the School of Creative Media (JS1041). Students will not select a Major until after one year of study. HKDSE applicants who select JS1041 as their Band A choice are highly recommended to submit a portfolio to the School of Creative Media via an on-line system. Details of the on-line portfolio submission arrangement will be announced towards the end of 2011 via the School homepage at www.cityu.edu.hk/scm. Applicants may be invited to sit for an interview to gauge their creative potential.

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Bonus Features

The School of Creative Media has exchange agreements with universities in the mainland, other parts of Asia and North America, giving students the opportunity to spend a semester at another university and explore a different culture. The School runs a summer internship programme that enables students to work for a summer in a media company. Students are encouraged to submit their work to media festivals and competitions and have been very successful in these competitions. Students also have access to the extensive software and hardware facilities at the laboratories of the Department of Computer Science.

All students in the programme are welcome to join the BScCM Special Interest Group (SIG) sponsored by the University. This is an extra curricular professional practice programme for students who are passionate about media practice and creative ideas. SIGs are managed by students with the supervision of faculty advisors. They undertake projects such as innovative computer games, interactive installations, animation and applied artworks, largely based on students’ interests. The SIG showcases in the past years have been conducted in great success and attracted a lot of attention from local universities and the creative/new media industry.

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FAQ

Part I: Common Q&A

  1. Should I apply for admissions to the School of Creative Media or Individual Degrees?

    • It depends on applicants' educational background. Details are shown below:

    Educational Background Admissions Model Remarks
    HKDSE students (F.6)

    JUPAS applicants    		 School-based Admission
    • Follow 4-year degree curriculum
      ("4 minus 0" model)
    • Graduation requirement: 120 – 144 credits*
    • Normal Study Period: 4 years
    HKALE students (F.7)

    JUPAS applicants    		 Programme-based Admission
    • Follow 4-year degree curriculum with
      Advanced Standing I
      ("4 minus 1" model)
    • Graduation requirement: 90 – 114 credits*
    • Normal Study Period: 3 years
    Associate Degree or Higher Diploma Graduates

    Direct applicants    		 Programme-based Admission
    • Follow 4-year degree curriculum with
      Advanced Standing I
      ("4 minus 1" model)
    • Graduation requirement: 90 – 114 credits*
    • Normal Study Period: 3 years
    • Follow 4-year degree curriculum with
      Advanced Standing II for graduates admitted to the Senior Year
      ("4 minus 2" model)
    • Graduation requirement: 60 – 84 credits*
    • Normal Study Period: 2 years
    IB / GCEAL School-leaving qualification

    Direct applicants    		 Programme-based Admission
    • Follow 4-year degree curriculum with
      Advanced Standing I
      ("4 minus 1" model)
    • Graduation requirement: 90 – 114 credits*
    • Normal Study Period: 3 years
    Other Overseas High School Graduates

    Direct applicants    		 School-based Admission
    • Applicants with 13 years' of pre-University educational background (other than IB or GCEAL) will normally be admitted to a full 4-year degree with possible credit transfer, as appropriate
      ("4 minus 0" model)
    • Graduation requirement: 120 – 144 credits*
    • Normal Study Period: 4 years
    • Applicants with 12 years' of pre-University educational background will be admitted to a full 4-year degree
      ("4 minus 0" model)
    • Graduation requirement: 120 – 144 credits*
    • Normal Study Period: 4 years
    * Depending on credit requirements of individual Majors

  2. How can I apply for admission to SCM Degrees?

    • For non-JUPAS (i.e. direct) applicants, please submit applications via CityU on-line admission system (see CityU home page at http://www.cityu.edu.hk). CityU application period for direct applicants normally starts from November to February of the following year.

    • For JUPAS applicants, follow JUPAS's application guidelines and schedules.

  3. The last cohort of HKALE candidates and the first cohort of HKDSE candidates will be entering universities in the 2012/13. How are they competing for university places with each other?

    • The two cohorts are not competing against each other for places. Intake quotas will be allocated separately for the two cohorts.

  4. Where can I find more information about SCM Degrees?

  5. If I have questions about the 2012 admission, who should I ask?

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Part II: Q&A for HKDSE Students

  1. What are the general admission requirements?

    • Minimum Entrance Requirements for CityU & SCM

      • 4 core subjects [English (3), Chinese (3), Math (2), Liberal Studies (2)] + 1 electives (3)

      • Applied Learning subjects are not counted as electives.

  2. Would CityU/SCM consider OEA & non-academic performance?

    • Yes, the School may refer to the following information provided by JUPAS in offering admission place, in additional to HKDSE exam scores:

      • School Reference Report (SSR) including academic performance in secondary schools

      • Other Experiences and Achievements (OEA) form

      • Student Learning Profile (SLP), if provided by students

  3. Do I need to submit portfolio and/or self-introduction letter?

    • Yes. If you are a JUPAS HKDSE applicant listing the School as your Band A choice, you are required to submit portfolio via an on-line portfolio system between February and April 2012.

    • Details of the on-line portfolio submission will be announced towards the end of 2011.

  4. Do I need to attend an admission interview?

    • Yes, some HKDSE candidates will be invited for interview in late July 2012 after the announcement of the HKDSE results on 20 July 2012.

    • Individual interviews will be arranged to gauge candidates' creative potential. A short written/aptitude test may also be arranged.

    • Candidates who are absent from the interviews will normally NOT be considered for admissions.

  5. Do I need to indicate a potential Major upon application for admission?

    • No, Students will be required to select a Major until after their first year of study. The top 20% students (based on their CGPA at the end of Semester B, and no failed courses) will have a free choice of Majors offered by the School. The other 80% students will be allocated to a Major of their choice subject to availability of places for each Major.

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Part III: Q&A for HKALE Students

  1. What are the entrance requirements?

    • Minimum Entrance Requirements for BACM/BScCM/BAS (JUPAS HKALE candidates)

      • 2 A-level Subjects + passes in AS Level Chin & Eng

      • 1 A-level Subject + 2 AS-level Subjects (other than English & Chinese) + passes in AS Level Chin & Eng

      • Additional requirement for BScCM: Grade "D" in Mathematics or Grade "E" in Additional Mathematics (HKCEE)

  2. What are average examination scores required for admission?

    • The average exam scores of the admitted applicants varies year from year, depending on the results of applicants' public exam in the same year of admission. Strong emphasis is placed on academic performance, language proficiency and creativity of applicants.

  3. Do I need to put SCM in Band A (JUPAS)?

    • To put SCM's programme in Band A can show that you are very much interested in studying the particular programme. But SCM may select some applicants who put SCM in Band B, depending on various circumstances.

    • In the event that applicants have the same credentials, applications with Band A choice will usually have a higher ranking.

  4. Do I need to attend an admission interview?

    • NO for JUPAS HKALE applicants seeking admissions to SCM Degrees in the 2012/13 Academic Year.

  5. Do I need to submit portfolio on application?

    • NO for JUPAS HKALE applicants seeking admissions to SCM Degrees in the 2012/13 Academic Year.

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Part IV: Q&A for Direct Applicants (e.g. IVE/AD/IB/overseas high schools applicants)

  1. What is the percentage of JUPAS entrants to your undergraduate programmes, as compared with non-JUPAS entrants?

    • About 20% of our intake quota is for non-JUPAS applicants. The figure may vary slightly by year and by programme depending on the results of applicants' public exam in the same year of admission. Strong emphasis has been placed on the creativity of applicants.

  2. What are the entrance requirements for direct applicants?

    • Entrance Requirements for BACM/BScCM (Direct applications)

      • Articulation to Year 2: Graduated from a recognized Associate Degree / Higher Diploma award with a CGPA of >3.0 (or equivalent overall mark), or a credit award.

      • Entry to Year 1: Satisfactory completion of Year 1 Associate Degree / Higher Diploma with minimum overall GPA of 3.0 or equivalent (for admission to year 1)

      • Additional requirement for BScCM: "D" in Mathematics or "E" in Additional Mathematics (HKCEE)

  3. Do I need to attend admission interview?

    • YES for direct applicants seeking admissions to SCM in the 2012/13 Academic Year.

    • Shortlisted candidates will be interviewed individually in May 2012 to gauge their creative potential. A short written/aptitude test may also be arranged.

    • If an applicant applies for more than 1 SCM programmes, normally he/she will be invited to attend one interview only, if required.

    • For direct applicants who are studying overseas, telephone interviews may be arranged.

  4. Am I required to submit portfolio?

    • Direct applicants are highly recommended to submit a portfolio and/or a self-introduction letter to the School of Creative Media (by hand or by post).

    • Portfolio materials may include still photography, paintings/drawings, sculpture, musical compositions/performances, films/videos, software, multi-media productions, academic or creative writing, web pages, programming projects or other forms of imaginative activity. BScCM applicants may also submit art works or technical projects (web pages, programming projects, or other media related projects).

    • Portfolios of direct applicants for undergraduate programmes/majors should reach SCM by 5:30pm, 2 April 2012 (see SCM web site for more details).

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Enquiry

Further information is obtainable from the School General Office:

  a. by Telephone: (852) 3442-8049
  b. by Fax: (852) 3442-0408
  c. by e-mail: smgo@cityu.edu.hk

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Last Updated: 16-Apr-2012