Mobile App Identity Guide

Scope

  • This guideline applies to all official apps branded under the City University of Hong Kong (University), its academic departments and administrative units. (Official Apps)
  • This guideline does not apply to apps published by individual student, staff, or non-university organization. (Community-contributed Apps)

Guidelines

App Icon Design

  • For Official Apps, developing units should use the App Icon Template provided by the University as a basis for their icon design.
  • Community-contributed Apps should not use this icon template for any purpose except as may be authorized by the Univeristy.

App Naming Convention

  • For app names that appear in app stores, please prefix with "CityU".
    Example: "CityU Sample App"
  • For app names that appear in mobile devices, please try to shorten the name and avoid using the word "CityU", which has to be branded in the App Icon Template.
    Example: "Sample App"

App Icon Template

Current Release: v1.2

Preview

Template Theme #1 Template Theme #2 Template Theme #3 Template Theme #4 Template Theme #5 Template Theme #6 Template Theme #7 Template Theme #8 Template Theme #9

Downloads

Download AI file for Adobe Illustrator CS4 or above (391 KB)
Download PNG files for Adobe Photoshop and other tools (96 KB)

Alteration

  • The upper region (University Identity) must follow the design from App Icon Template. The "CityU HK" abbreviation, colors, white spaces and style of any of the elements there should not be manipulated in any way.
  • The lower region (App Identity) could be designed to match the tone of individual apps. A set of pre-defined backgrounds are provided in the template for quick start-up.