This course examines the interplay between mass media and society within interdisciplinary theoretical perspectives in mass communication and other related fields.  It covers three major areas: 1) Media theories, ideologies and practices and their relationship with public opinion; 2) mass communication, reality and social knowledge; and 3) interaction between mass media and society and its consequences.  It focuses on such topics as mass media and public opinion, social knowledge and ideology, communication and social theories, mass communication structure and processes, communication technology and culture, network society, and global communication. The students are exposed to a variety of literature that addresses the relationship among society, media and culture, with an emphasis on the impacts mass communication has on individuals and institutions.

Continuous Assessment: 65%

Examination: 35%

Examination Duration: 2.5 hours