This course aims to identify the most important/significant issues and public relations strategies used in
strategic communication via review of the body of knowledge on public relations and corporate
communication, including scientific literature in management, communication, and the social sciences.
In particular, the roles played by communication specialists in strategic planning and decision-making
process are carefully analyzed. Moreover, in response to the current trends in marketing communication,
the utilities of new media are emphatically examined. The subject presents foundations for graduate-level
critical thinking about the integrated nature of communication in contemporary organizations.