- 1 year (full-time)
- 2 years (part-time/combined mode) |
- 2.5 years (full-time)
- 5 years (part-time/combined mode) |
This programme aims to provide advanced training on human communication theories and cutting-edge media technologies for professionals working in the following fields: mass media, advertising, public relations, marketing, corporate communication, governmental or non-profit organizational communication, web and multimedia production and communication, mobile media and other communication-related sectors. Graduates from the programme are expected to become knowledgeable, skillful and innovative in planning, designing, producing, and evaluating communication projects embedded with new media technology. |
Upon successful completion of this Programme, students should be able:
- To discover conceptual underpinnings and empirical bases of major schools of thoughts in communication and new media;
- To compare and explain similarities and differences in policy and regulations of traditional and new media across societies within and outside Greater China;
- To analyse key issues in the contemporary debates on the globalization of local and national media and communication industries;
- To design and implement innovative communication projects involving the Internet, multimedia and/or other new technologies;
- To evaluate the effectiveness of innovative technology-embedded communication projects;
- To apply the learned conceptual, technical, creative and managerial skills in communication practices.
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1. Core Courses (15 credit units) | Course Code | Course Title | Credit Units |
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COM5101 | Communication Fundamentals | 3 | COM5102 | Global Communication | 3 | COM5103 | Policy and Regulations of New Media | 3 | COM5501 | Internet Communication | 3 | COM5502 | Multimedia Communication | 3 |
| 2. Electives (12 credit units) | Course Code | Course Title | Credit Units |
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COM5104 | Research Methods for Communication and New Media | 3 | COM5105 | Media Economics and Management | 3 | COM5106 | Integrated Marketing Communication | 3 | COM5107 | Professional Communication Skills | 3 | COM5108 | Psychological Processing of New Media | 3 | COM5110 | Public Communication Campaign Management | 3 | COM5112 | Communication Research Seminar | 3 | COM5401 | Advertising Production and Management | 3 | COM5402 | Public Relations Strategies | 3 | COM5403 | Crisis Communication and Management | 3 | COM5503 | Dynamic Web Communication | 3 | COM5504 | Advanced Multimedia Communication | 3 | COM5505 | Digital Media for E-Marketing | 3 | COM5506 | Social Network Analysis for Communication | 3 | COM5507 | Social Media Data Acquisition and Processing | 3 | COM5602 | Directed Studies | 3 | COM5603 | Dissertation | 3 | COM5604 | Professional Internship | 3 | COM5605 | Multimedia Practicum | 3 |
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