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FB6711 - Data Mining and Analytics for Management

Offering Academic Unit
College of Business
Credit Units
3
Course Duration
One Semester
Pre-requisite(s)
Basic knowledge on statistics
Exclusive Courses:
Course Offering Term*:
Semester B 2015/16

* The offering term is subject to change without prior notice
 
Course Aims

The course aims to teach students the management process, models, and tools for data analysis and analytics in business. The course will teach students practical skills on how to employ software packages (such as spreadsheets and statistics software) and necessary extensions (such as add-ins, macros, scripts, queries, etc.) to tackle business data analysis problems. The course will also touch issues on how to frame and manage corporation management and decision making problems following a data analytics approach. 

 

On completion of the course students should be able to 

  1. understand the target and requirements of a selection of critical business problems that can be addressed using a data analytics approach;
  2. manage the statistical techniques/models for data analytics;
  3. implement the models into a software packages, such as spreadsheet, and adapt the models through add-ins and scripting/programming capabilities (such as using macro and VBA); and
  4. analyze and interpret the outputs of models to support decision making in finance, marketing, accounting, etc.

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
FB6711.pdf

Useful Links
College of Business