COM5407

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COM5407 - Financial Communication and Promotion

Offering Academic Unit	Department of Media and Communication
Credit Units	3
Course Duration	One semester
*Course Offering Term:**	Semester A 2015/16

* The offering term is subject to change without prior notice

Course Aims

To provide a comprehensive understanding of the nature and key concepts of financial services marketing.
To provide knowledge about designing effective marketing strategies on financial products and services

Assessment (Indicative only, please check the detailed course information)

Class Discussion: 20%
Term Test: 20%
Small Case Presentation: 15%
Group Project Report: 30%
Group Project Presentation: 15%

Detailed Course Information

COM5407.pdf

Useful Links

Department of Media and Communication