In order to graduate with a BA (Hons) in English
for International Corporate Communication, students have to pass
6 modules (120 credits) which MUST be taken at the following levels
of study:
6 modules at year 3 level OR
5 modules at year 3 level AND 1 module at year
2 level
The 6 modules are made up of (i) 4 compulsory
core modules + (ii) 2 pathway modules
(i) The 4 compulsory modules to be taken are:
EB 3101 English for International Corporate Communication
I (20 credits)
EB 3102 English for International Corporate Communication
II (20 credits)
EB 3992 English for International Corporate Communication
Dissertation (7000 words, 20 credits)
EB 3010 English for Management in the Workplace (20 credits)
(ii) Students need to select one of the following
pathways and take the 2 compulsory pathway modules (total 40 credits).
Public relations
- PR2101 Public Relations in Context (20 credits)
- PR3102 Corporate Strategy and Communication (20 credits)
Marketing
- MK2003 Marketing Principles
for Business (20 credits)
- MK3013 Marketing of Services (20 credits)
Tourism
- TL2028 International Tourism Development (20
credits)
- TL3038 International Tourism: Themes and Issues (20 credits)
