• Provides a sound academic education and vocational training for students to become competent personnel in the digital design and visual communication industry;

• Develops students' fundamental knowledge in the applications of design principles and cutting-edge technology;

• Develops students' skills of perception, interpretation, innovation, creativity, visual thinking, and problem-solving;

• Helps students to understand the social and cultural context of design and communication;

• Equips students with comprehensive knowledge and experience in the analysis of visual design problems, the development of creative solutions to design problems, and the implementation and evaluation of design solutions;

• Provides a broad-based academic foundation for further academic and career development.