| Call Number | Thesis |
|---|---|
|
GV1469.17.R48 T75 2001 |
Tsang, Sze Lung. Cross-cultural differences in critique expression : a study of American and Taiwanese computer game reviews = 美國和台灣電腦遊戲評論文章的跨文化硏究 [Hong Kong] : Dept. of Marketing, City University of Hong Kong, 2001. xi, 180 leaves 30 cm. Thesis (Ph.D.)--City University of Hong Kong, 2001. |
|
HB615 .Y36 2009 |
Yang, Hairu. International entrepreneurship and organizational learning : a study of Chinese international firms = 國際企業家精神與組織學習 : 基於中國國際企業的研究 2009. vii, 159 leaves 30 cm. Thesis (Ph.D.)--City University of Hong Kong, 2009. |
|
HD58.7 .X8 2009 |
Xu, Lianzi. Organizational femininity, entrepreneurial orientation and firm performance = 組織女性特質, 企業家導向與公司績效的關係研究 2009. x, 174 leaves 30 cm. Thesis (Ph.D.)--City University of Hong Kong, 2009. |
|
HD62.47 .C46 2004 |
Chow, Raymond Ping-man. The development of a harmony orientation scale : using Chinese-foreign joint ventures in China as an example = 和諧導向量表之構建 : 以中外合資企業為例 2004. xiii, 299 leaves : ill. 30 cm. Thesis (Ph.D.)--City University of Hong Kong, 2004. |
|
HD2741 .Z57 2008 |
Zhou, Chen. The myth of formal control and trust : a context-based analysis = 監控與信任的選擇 : 基於情境的分析 2008. vi, 69 leaves 30 cm. Thesis (M.Phil.)--City University of Hong Kong, 2008. |
|
HD2910 .G425 2003 |
Ge, Lan. Market orientation, competitive strategy and firm performance : a structural equation analysis of firms in China = 市場導向, 競爭戰略畧及企業績效 : 中國企業的結構方程分析 2003. xiv, 306 leaves : ill. 30 cm. Thesis (Ph.D.)--City University of Hong Kong, 2003. |
|
HF5415.129 .Z45 2001 |
Zhuang, Guijun. Impact of power structure on exercises of power in marketing channels = 營銷渠道中權力結構對於權力使用的影響 [Hong Kong] : Dept. of Marketing, City University of Hong Kong, 2001. vii, 195 leaves : ill. 30 cm. Thesis (Ph.D.)--City University of Hong Kong, 2001. |
|
HF5415.32 .H83 2009 |
Huang, Li, M. Phil. Identity-based information processing : the role of social identity activation and identity salience on product evaluation = 消費者身份相關的信息处理 : 社會身份的激活及其對產品評價的影響 2009. vii, 118 leaves : ill. (some col.) 30 cm. Thesis (M.Phil.)--City University of Hong Kong, 2009. |
|
HF5415.5 .K87 2006 |
Kwong, Kenneth Ka Kei. Effects of service delivery on customer delight : an experimental approach in a restaurant chain = 服務過程對顧客喜悦之影響 : 一項使用連鎖式茶餐廳之實驗研究 2006. xvi, 288 leaves : ill. 30 cm. Thesis (Ph.D.)--City University of Hong Kong, 2006. |
|
HF5429.6.C5 S53 2001 |
Sha, Zhenquan. Adoption of retail technology in China : innovation characteristics, organizational characteristics, and Chinese cultural values = 中國零售科技之採用 : 創新特徵, 組織特徵及文化價值 [Hong Kong] : Dept. of Marketing, City University of Hong Kong, 2001. xix, 273 leaves : ill. 30 cm. Thesis (Ph.D.)--City University of Hong Kong, 2001. |
|
HF5548.32 .L584 2010 |
Liu, Jiayuan. What are buyers looking at : an empirical study of antecedents of online trust in consumer-to-consumer market = 買方在關注什麼 : 對網上交易中信任前因變量的實證研究 2010. iv, 79 leaves : ill. 30 cm. Thesis (M.Phil.)--City University of Hong Kong, 2010. |
|
HF5549.2.C6 L525 2007 |
Li, Jin. An investigation of factors influencing employee service performance from a multi-dimension perspective : a study of Chinese service industries = 中國服務行業員工績效的多維度研究 2007. ix, 146 leaves : ill. 30 cm. Thesis (M.Phil.)--City University of Hong Kong, 2007. |
|
HF5823 .B525 2003 |
Bi, Zili. The mediating role of market penetration in the relationship between advertising and brand loyalty = 市場滲透率在廣告和品牌忠實度之間的中介作用 2003. 80 leaves : ill. 30 cm. Thesis (M.Phil.)--City University of Hong Kong, 2003. |
|
HF5823 .W358 2007 |
Wang, Xuehua. Foreign versus local non-celebrity endorser effects in emerging economies : the role of ideal identity salience = 发展中国家外国与本国非名人代言人的效应分析 : 理想身份显著性的作用 2007. v, 151 leaves : ill. 30 cm. Thesis (Ph.D.)--City University of Hong Kong, 2007. |
|
HF5827.2 .C46 2004 |
Chow, Wing Chi. Effects of comparative advertising in high and low cognitive elaboration conditions = 「比較廣告」在高或低認知闡析情況下對消費者的影響 2004. viii, 77 leaves : ill. (some col.) 30 cm. Thesis (M.Phil.)--City University of Hong Kong, 2004. |
|
HV1484.C65 H665 2008 |
Cheng, Chung Ling Simone. A study of the intention of elderly institutionalisation : the impact of Chinese values : hsiao & bao = 一個耆英入住養老院傾向之研究 : 中國人文化價值 : "孝"與"報"的影響 2008. viii, 421 leaves 30 cm. Thesis (Ph.D.)--City University of Hong Kong, 2008. |
|
ML3502.H85 T36 1998 |
Tang, Wai-man. Hong Kong popular music : determinants of popularity of pop songs [Hong Kong] : [Dept. of Marketing], City University of Hong Kong, 1998. iii, 132 leaves : ill. (some col.) 30 cm. + 1 video compact disk (4 3/4 in.) & 1 audio compact disk (4 3/4 in.). Thesis (M.Phil.)--City University of Hong Kong, 1998. |
