City University of Hong Kong Theses - By Department
By Title |
By Degree |
By Department |
CityUTO Home
Department of Marketing
| Call Number |
Thesis |
GV1469.17.R48 T75 2001
|
Tsang, Sze Lung.
Cross-cultural differences in critique expression : a study of American and Taiwanese computer game reviews / by Tsang Sze Lung = Meiguo he Taiwan dian nao you xi ping lun wen zhang de kua wen hua yan jiu / Zeng Shilong.
[Hong Kong] : Dept. of Marketing, City University of Hong Kong, 2001.
xi, 180 leaves 30 cm.
Thesis (Ph.D.)--City University of Hong Kong, 2001.
|
HD62.47 .C46 2004
|
Chow, Raymond Ping-man.
The development of a harmony orientation scale : using Chinese-foreign joint ventures in China as an example / by Chow Ping-man, Raymond = He xie dao xiang liang biao zhi gou jian : yi Zhong wai he zi qi ye wei li / Zou Bingwen.
2004.
xiii, 299 leaves : ill. 30 cm.
Thesis (Ph.D.)--City University of Hong Kong, 2004.
|
HD2741 .Z57 2008
|
Zhou, Chen.
The myth of formal control and trust : a context-based analysis / by Zhou Chen = Jian kong yu xin ren de xuan ze : ji yu qing jing de fen xi / Zhou Chen.
2008.
vi, 69 leaves 30 cm.
Thesis (M.Phil.)--City University of Hong Kong, 2008.
|
HD2910 .G425 2003
|
Ge, Lan.
Market orientation, competitive strategy and firm performance : a structural equation analysis of firms in China / by Ge Lan = Shi chang dao xiang, jing zheng zhan lüe ji qi ye ji xiao : Zhongguo qi ye de jie gou fang cheng fen xi / Ge Lan.
2003.
xiv, 306 leaves : ill. 30 cm.
Thesis (Ph.D.)--City University of Hong Kong, 2003.
|
HF5415.129 .Z45 2001
|
Zhuang, Guijun.
Impact of power structure on exercises of power in marketing channels / by Zhuang Guijun = Ying xiao qu dao zhong quan li jie gou dui yu quan li shi yong de ying xiang / Zhuang Guijun.
[Hong Kong] : Dept. of Marketing, City University of Hong Kong, 2001.
vii, 195 leaves : ill. 30 cm.
Thesis (Ph.D.)--City University of Hong Kong, 2001.
|
HF5415.5 .K87 2006
|
Kwong, Kenneth Ka Kei.
Effects of service delivery on customer delight : an experimental approach in a restaurant chain / by Kwong Ka Kei, Kenneth = Fu wu guo cheng dui gu ke xi yue zhi ying xiang : yi xiang shi yong lian suo shi cha can ting zhi shi yan yan jiu / Kuang Jiaqi.
2006.
xvi, 288 leaves : ill. 30 cm.
Thesis (Ph.D.)--City University of Hong Kong, 2006.
|
HF5429.6.C5 S53 2001
|
Sha, Zhenquan.
Adoption of retail technology in China : innovation characteristics, organizational characteristics, and Chinese cultural values / by Sha Zhenquan = Zhongguo ling shou ke ji zhi cai yong : chuang xin te zheng, zu zhi te zheng ji wen hua jia zhi / Sha Zhenquan.
[Hong Kong] : Dept. of Marketing, City University of Hong Kong, 2001.
xix, 273 leaves : ill. 30 cm.
Thesis (Ph.D.)--City University of Hong Kong, 2001.
|
HF5549.2.C6 L525 2007
|
Li, Jin.
An investigation of factors influencing employee service performance from a multi-dimension perspective : a study of Chinese service industries / by Li Jin = Zhongguo fu wu hang ye yuan gong ji xiao de duo wei du yan jiu / Li Jin.
2007.
ix, 146 leaves : ill. 30 cm.
Thesis (M.Phil.)--City University of Hong Kong, 2007.
|
HF5823 .B525 2003
|
Bi, Zili.
The mediating role of market penetration in the relationship between advertising and brand loyalty / by Bi Zili = Shi chang shen tou lü zai guang gao he pin pai zhong shi du zhi jian de zhong jie zuo yong / Bi Zili.
2003.
80 leaves : ill. 30 cm.
Thesis (M.Phil.)--City University of Hong Kong, 2003.
|
HF5823 .W358 2007
|
Wang, Xuehua.
Foreign versus local non-celebrity endorser effects in emerging economies : the role of ideal identity salience / by Wang Xuehua = Fa zhan zhong guo jia wai guo yu ben guo fei ming ren dai yan ren de xiao ying fen xi : li xiang shen fen xian zhu xing de zuo yong / Wang Xuehua.
2007.
v, 151 leaves : ill. 30 cm.
Thesis (Ph.D.)--City University of Hong Kong, 2007.
|
HF5827.2 .C46 2004
|
Chow, Wing Chi.
Effects of comparative advertising in high and low cognitive elaboration conditions / by Chow Wing Chi = "Bi jiao guang gao" zai gao huo di ren zhi chan xi qing kuang xia dui xiao fei zhe de ying xiang / Zhou Yongzhi.
2004.
viii, 77 leaves : ill. (some col.) 30 cm.
Thesis (M.Phil.)--City University of Hong Kong, 2004.
|
HV1484.C65 H665 2008
|
Cheng, Chung Ling Simone.
A study of the intention of elderly institutionalisation : the impact of Chinese values : hsiao & bao / by Cheng Chung Ling, Simone = Yi ge qi ying ru zhu yang lao yuan qing xiang zhi yan jiu : Zhongguo ren wen hua jia zhi : "xiao" yu "bao" de ying xiang / Zheng Zhongling.
2008.
viii, 421 leaves 30 cm.
Thesis (Ph.D.)--City University of Hong Kong, 2008.
|
ML3502.H85 T36 1998
|
Tang, Wai-man.
Hong Kong popular music : determinants of popularity of pop songs / by Tang Wai Man.
[Hong Kong] : [Dept. of Marketing], City University of Hong Kong, 1998.
iii, 132 leaves : ill. (some col.) 30 cm. + 1 video compact disk (4 3/4 in.) & 1 audio compact disk (4 3/4 in.).
Thesis (M.Phil.)--City University of Hong Kong, 1998.
|
|
