Outreach Program

ECF Secondary School Outreach Program

                      Behavioural Insights in Environmental Public Policy

The CLASS outreach programme aims at enhancing secondary school students' research skills schools to assist with the liberal arts curriculum with the support of LAMP. The program was piloted at the Good Hope Secondary Schools and Queen's College during 2016 to 2017. The program consists of three workshops which cover the following:

1.     Brief introduction

2.     How to set up focus questions

3.     Introduce different methodologies

4.     Key points in drafting interview questions

5.     Notes of data analysis

The program extends to reach more secondary schools this year. Recently, CLASS outreach program has got funding from Environment and Conservation Fund to introduce a new program named ECF Secondary School Outreach Program- Behavioural Insights in Environmental Public Policy. The ultimate goal of the program is to promote the use of Behavioural Insights, nudging and evidence based research in environmental public policy within school and enhance students' research skills with the aims below:


1.     To cultivate students' interest in evidence-based research applied to environmental related policy.

2.     To help students to understand the concepts of BIs and nudging, and the application of evidence-based research method.

3.     To enhance students' research skills, analytical skills and presentation skills.

This program is also directed towards the aims of DSE liberal studies:  To develop in students a range of skills for life-long learning, including critical thinking skills, creativity, problem-solving skills, communication skills and informational technology skills; and three of its learning outcomes:

1.         Present arguments clearly and demonstrate respect for evidence, open-mindedness and tolerance towards the views and values held by other people

2.         Develop skills related to enquiry learning, including self-management skills, problem-solving skills, communication skills, information processing skills and skills in using information and communication technology (ICT)

3.         Carry out self-directed learning which includes the processes of setting goals, making and implementing plans, solving problems, analyzing data, drawing conclusions, reporting findings and conducting evaluations

Target participants and enrollment

All secondary school students are welcome. Students should participate in the program as research teams in group of 8 to 10 members and apply via schools. This program allow six schools to join at first-come-first serve basis.


Content of program

This program will run 3 workshops in secondary schools and develop experimental laboratories for environmental policy during March 2018 to June 2019 depending on the schedule of participated schools. The workshops will examine environmental public policy issues from a BI perspective, teaching students to implement BI projects and training them in the research and data analysis methods. The workshops will be delivered by university student coaches, who will work with students to develop labs to implement experimental BI projects on the school campus.

The experimental BI projects aim to raise awareness and change behaviour in schools to reduce waste (including food waste) and energy and water consumption. The experimental projects will build from internship projects piloted at the Laboratory for Public Management & Policy (LaMP) that have successfully increased recycling rates and promoted healthier lifestyles (e.g., http://www.cityu.edu.hk/lamp/internships_link1415.asp).

The projects will use BI to focus on how messages are delivered, how messages should be primed and made salient to the target audience, how credible information should be communicated and what incentives should be provided. Experiments will then be run on the school campus. The results of these experiments will then be used to inform school policy to enhance positive environmental outcomes for the school.


University student coaches will work with schools and students to assist them with project implementation.

The projects should be carried out during March 2018 to June 2019. Data analysis and report writing should be done after completion of experiments.

After the completion of the research, group participants will be invited to attend a joint secondary school sharing session held in CityU. Each group of participants will be given 15-20 mins for presenting their research results and sharing what they have learned from conducting the research and what challenges that they met during the process.


Proposed Timeline:



















Experiment design






Laboratory set up and development of research/ experiment tools






Implementation of experiments and data collection





Data analysis







Sharing session










A Certificate issued by CityU CLASS and a $100 book coupon will be provided to each participant upon completion of this program.

There will be two awards in this project:

1.     Most innovative BI award

2.     Excellence research award


Enquiries regarding the program or IES workshops mentioned above may be directed to Ms Janet Wu on 3442 2158.