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文學副學士
(傳意及公共關係)

 

 

 

 

 

CityU & UOWCHK Awards

Ms Cicy K. Y. Tong

Programme Leader, AACPR

電郵: cicy.tong@cityu.edu.hk

 

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課程學習目標

學生修畢課程後能夠:

  • 在擔當一系列專業公共關係職位當中與別人靈活溝通;
  • 於公關行業運用傳播策略和公關技巧;
  • 在終身學習和就業方面,應用定量和定性分析研究技術,發揮自主和團隊學習等共通能力,掌握人際、小組和跨文化溝通技巧;
  • 將人文、藝術、科學和科技的主要概念聯繫到公共關係學習旳領域中。
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升學前景

以下列表並未盡錄曾經取錄本校文學副學士(傳意及公共關係)畢業生的政府資助院校學士學位課程。列表旨在提供升學參考例子,本課程畢業生亦可升讀各類於香港開辦的海外學位課程。

 

City University of Hong Kong

  • Bachelor of Arts in Digital Television and Broadcasting
  • Bachelor of Arts in English Studies
  • Bachelor of Arts in Linguistic and Language Applications
  • Bachelor of Arts in Media and Communication
  • Bachelor of Business Administration in Human Resources Management
  • Bachelor of Business Administration in Information Management
  • Bachelor of Business Administration in Marketing
  • Bachelor of Social Sciences in Asian and International Studies
  • Bachelor of Social Sciences in Environmental Policy
  • Bachelor of Social Sciences in Public Policy and Politics

Hong Kong Baptist University

  • Bachelor of Arts (Honours) in Creative Writing for Film, Television and New Media
  • Bachelor of Arts (Honours) in English Language and Literature
  • Bachelor of Arts in Liberal and Cultural Studies
  • Bachelor of Social Sciences (Honours) in Media and Social Communication
  • Bachelor of Communication (Honours) in Organizational Communication
  • Bachelor of Communication (Honours) in Public Relation and Advertising
  • Bachelor of Social Sciences (Honours) in Integrated Communication Management

Hong Kong Polytechnic University

  • Bachelor of Arts (Honours) in Chinese and Bilingual Studies
  • Bachelor of Arts (Honours) in Social Policy and Administration

The Chinese University of Hong Kong

  • Bachelor of Arts in Cultural Studies
  • Bachelor of Science in Gerontology
  • Bachelor of Social Science in Government and Public Administration

The Education University of Hong Kong

  • Bachelor of Education (Honours)(Primary)
  • Bachelor of Arts (Honours) in Language Studies (English Major)

The University of Hong Kong

  • Bachelor of Arts
  • Bachelor of Arts in Comparative Literature
  • Bachelor of Science in Information Management
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就業前景

  • 本課程畢業生能熟練運用強化的語言技巧,並具備公共關係、傳意、公關策畫、顧客服務、文書設計及市場學等實用知識技能,於傳播界就業前景理想。
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主要科目範疇

  • 商業及社會公關技巧
  • 企業形象建立
  • 公關及廣告語言運用
  • 公關應用研究
  • 企業危機傳意技巧
  • 公關策劃設計傳意技巧
  • 市場學原理
  • 媒體英語
  • 電腦媒體傳意
  • 大眾傳媒
  • 綜合專題習作
  • 公關中文
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通識課程

Four courses to be chosen from all of the following domains:

  • Arts and Humanities
  • Science and Technology
  • Society and Organisations
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課程特定要求

沒有課程附加入學要求

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修讀模式

兩年全日制

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Contact Us

九龍塘 Main Campus

Room 6320, 李達三葉耀珍學術樓, 香港城市大學

達之路, 九龍塘, 九龍, 香港

[九龍塘 MTR Station Exit C2]

電話: (852) 3442 9729

傳真: (852) 3442 0378

電郵: ls_msg@cityu.edu.hk

 

德福分部

NO. 33 Wai Yip Street

德福 Garden, 九龍灣, 九龍, 香港

[九龍灣 MTR Station Exit B]

電話: (852) 2707 9440

傳真: (852) 2707 4243

電郵: telford.col@cityu.edu.hk

學生活動