CityU Start-up Academy - Entrepreneurship Learning Platform


CityU Startup Academy is an education platform for CityU student makers, inventors, game changers and entrepreneurs who are passionate in discoveries and innovation to sharpen the future. This entrepreneurship learning platform uses a range of pedagogical and technological tools to enhance student learning on innovation and entrepreneurship. Students will be equipped with the essential skills and knowledge to found their own startups to realize their innovative idea on technology and implement their business model for the benefit of society.

Why enroll

  • Equip yourself with the essential skills and knowledge to realize and commercialize your innovative ideas 
  • Increase the successful rate of your innovative projects and start-ups
  • Customize your own learning experience through this comprehensive online self-learning platform at your own pace and interest
  • Learn the cross-disciplinary courses on this education platform

Who should enroll

All UGC funded CityU students are welcome to enroll the courses. Individual and teams from any disciplines and background who want to:

  • Discover and innovate
  • Found a startup
  • Join competition
  • Unleash potential in cross-disciplinary learning

What make this platform unique


Course Content

Start-up Personal Branding 101 Self-branding is no longer an option under this interconnected world. From executives to students, from corporates to startups, it is imperative for individuals to have a clear idea how they can position themselves, develop their personal brand for success. This 4-week course aims at raising students' awareness on personal branding, what they can do to take charge of their self-branding, and ultimately prepare them for the startup growth and future success.

Start-up Accounting 101

company structure, share allocation, taxation, annual audit, payroll, business development evaluation

Start-up Banking 101

opening a corporate bank account

Start-up Crowdfunding 101

crowdfunding mechanism and preparation       Apply NOW

Start-up IP 101

IP rights and application

Start-up Legal 101

basic contract law, employment law

Start-up Marketing 101

digital marketing, UX, UI

Start-up Pitching 101

pitching skills and pitch deck

Start-up Programming 101

hardware and software

Start-up 3D printing 101

3D modelling and printing


Each course includes physical workshop and online self-learning training. Both physical workshop and online self-learning training cover the same materials. Students can choose either learning method that is more appropriate to their schedule and learning pace.

Courses at CityU campus
Experts of the field will be invited to provide an intensive workshop for each course.

Online Self-learning Courses
The self-learning online courses are open to all CityU students with the log in to Canvas. Customizable learning experience allows students to select courses that are most relevant to them at their own pace and interest.

Both participants of the physical workshop and online self-learning training will be issued a certificate of completion of each course and their completions of training will be recorded in CRESDA.


The programme gave us a lot of opportunities to share our experience and perspectives on setting up a successful brand. We were encouraged to analyse different views and concluded the factors of establishing a successful brand from our classmates’ sharing. Hence, we did not merely gain new knowledge from the course, but also learned from our peers.

At the same time, we developed our presentation skills as well through each sharing in front of the whole class, which is a crucial key to a successful brand. This course provided us with a big picture of how a brand can be established through various means, which was valuable to people working on start-up business.

Catherine Lam, School of Law – Year 2

It is my pleasure to attend the course which has provided me a fundamental information to utilize my personal characteristics to build up my personal branding. The pitching and organization skills also help me to strengthen my soft skills.

Amen Tsang, College of Science and Engineering – Year 3

“Through the interactive activities in class, we learned much more than just theory. It definitely sharpened our storytelling, pitching and networking skills.”

Cindy Siu, Alumni – Year 2012


Please contact Mr Raymond CHAN (Email: Tel: 34426740) for enquiry