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- Support senior management in cultivating potential donors
- Organise fundraising activities and campaigns to solicit pledges of funds from both the University and outside communities
- Build and maintain long-term and strong relationships with donors and potential supporters among alumni, staff, students and the outside community
- Work together with the Council's Community Relations Committee to strengthen the University's community relations and to seek support for the University's development
- Assume overall coordination of the University's fundraising activities