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Issue
49 - September 2006
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A
Glance at the Mass e-Communication Service at CityU
By
Maria Chin
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Mass
communication in the University is mostly done electronically
via the Electronic Broadcast Service (EBS), news posted on
the Staff homepage and the Student homepage, news posted in
the University e-Portal, and Staff Forum in the University
e-Portal. Let us take a look at them in turn:
- The EBS
makes use of the departmental mailing lists that are updated daily
from staff and student enrollment data in AIMS. Each department,
office and unit owns an EBS account for sending e-mail messages
to staff and/or students of all or selected department(s).
- News posted
on the Staff homepage and the Student homepage was introduced
this February. Departments maintain news items in their departmental
websites, which are harvested daily and posted to the designated
homepages. As the Staff and Student homepages are also the login
pages to the University e-Portal, they are ideal places for news
announcement.
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In
the University e-Portal, each user is known by his/her role
as in AIMS, thus providing the identity requirement for
role-based communications. News and information in the e-Portal
is organized into tabs - Staff, Student, and Alumni, and
a user will be able to access the tab(s) corresponding to
his/her role(s) after logging in. The content in each tab
is maintained by the departments concerned for currency
and accuracy.
- The Staff
Forum in the e-Portal has two basic communication tools - announcement
and discussion board. Announcement made via a forum is displayed
up front on the Staff page, whereas discussion board facilitates
interactions within the forum by means of topics and discussion
threads. The choice of tools depends on the communication needs
of the organizer.
The EBS
was developed to complement personal e-mail as it remains
popular amongst staff and students since its inception some
ten years ago. News posted on the homepages and the e-Portal
is gaining popularity from administrative offices and support
units. The Staff Forum was introduced a few months ago, and
consideration for creating a forum is on a case by case basis
upon understanding its purpose and the appropriate tool recommended.
With
the anticipated growth in the University population, the demand
for effective e-communication will rise. In order to handle
issues on message integrity and content moderation, the Terms
of Service for Mass e-Communication Services in the CityU
(Beta Version) is devised and put up under the 'Policies and
Regulations' submenu of the 'About the CSC' menu on the CSC
home page (http://www.cityu.edu.hk/csc/)
for your reference. We will continue to improve our e-communication
service to meet your needs.
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