From the
2005/06 academic year, the Division of Language Studies of the Community
College of City University will launch Hong Kong's first Associate
of Arts in Bilingual Communication Studies (Korean & Chinese
/ Korean & English) programme. This new programme aims to provide
students with a strong foundation in Korean language and contemporary
cultural knowledge for professional purposes, including an understanding
of Korean business culture for application in the work environment,
or for further study.
The programme focuses on mediation
between Korean & Chinese / Korean & English, in order to
provide students with practical communication skills much in demand
in the community. These skills are underpinned by training students
through desktop publishing and the internet¡Xcommunication technology,
an essential feature of today's workplace.
"The Korean component in the
programme provides a strong foundation, enabling students to acquire
an appropriate level of proficiency in spoken and written Korean.
In addition to receiving practical training in the Korean language,
the students will become familiar with Korean culture and society,"
Ms Kang Kim Hyewon, Deputy Programme Leader and
Lecturer of the Division of Language Studies, said. In addition
to the articulation arrangements that have been made with overseas
universities in Australia and the United Kingdom, the Division is
actively establishing arrangements with Kyung Hee University and
Yonsei University in South Korea.
"Our Associate of Arts in
Bilingual Communication Studies programme provides options with
different language combinations, developing from and drawing on
the Division's existing strengths," said Ms Wanda Lau,
Acting Head of the Division of Language Studies. "In addition
to English, Putonghua, Japanese and French, we have offered Korean
courses as electives since 2001, and have developed expertise in
the teaching of Korean not only for general proficiency, but also
for business communication and tourism purposes." CityU is
among the first universities in Hong Kong to offer elective Korean
courses. The Division of Language Studies has been offering Korean
courses as electives to over 450 students each year in the University,
across disciplines and levels of programmes.
The Division also has an excellent
relationship with the Korean community here. Sharing his view on
the career prospects of Korean language graduates, Mr Lee
Myun Gwan, Chairman of the Korean Chamber of Commerce in
Hong Kong, said, "More than 700 Korean firms operate in Hong
Kong. Many multinationals with branches in the region need employees
who can communicate in Korean. Great employment opportunities in
information technology, creative media, trading and tourism would
be available to graduates of this bilingual communications programme."
Many students at CityU who demonstrated
excellence in their Korean electives have been awarded scholarships
to attend a summer intensive Korean language programme at Kyung
Hee University in South Korea for the past few years. Among them
are: Mr Pan Fuqing, Mr Yip Shing-hong,
Mr Yip Shing-hei and Ms Karen Yip Yuk-shan.
Mr Pan Fuqing is a third-year mainland
student in CityU's Department of Chinese, Translation and Linguistics.
He says students can learn practical oral and written Korean efficiently
at CityU with its creative teaching and learning environment.
Twin brothers, Mr Yip Shing-hong
and Mr Yip Shing-hei, both of whom graduated in 2002, studied Korean
together. To develop a better understanding of Korean culture and
language, the Yip brothers travelled to Korea and cultivated friendships
there.
Now working in the Hong Kong branch
of a Korean advertising media company, Ms Karen Yip Yuk-shan finds
it very useful to have studied Korean. She is the only staff who
can speak and write Korean in her branch and, therefore, is responsible
for communicating with headquarters.
The Associate of Arts in Bilingual
Communication Studies (Korean & Chinese / Korean & English)
programme offered by the Division of Language Studies of the Community
College of City University is a self-financed programme, operating
in two-year full-time, or three-year part-time study modes. Tuition
fees for full-time study are HK$45,000 per year.
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