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The
Communications & Public Relations Office (CPRO) is the multi-channel
communications team of City University of Hong Kong. CPRO builds
upon CityU's strengths to enhance the University's outreach and
image-building efforts. A key objective of CPRO is to help the University
meet new challenges by building trust and understanding among the
University community and the public.
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Our
mission
Promote the image
of CityU and help it recruit high-quality students and staff.
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Raise awareness
of and promote the CityU brand (i.e. excellence in professional education
and applied research) by publicizing the activities and achievements
of students, staff, the University and alumni.
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Strengthen relations
with the media (and government and other external bodies) and make
use of the media (and others) to publicize CityU news and achievements.
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Help recruit
quality students through raising awareness of, and cultivating loyalty
to, CityU among secondary students.
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Improve internal
communication through the Bulletin, Linkage, Plasma TV-broadcast,
the Web, forums and other channels.
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Manage and utilize
communication tools and advise management, faculties and departments
on their publicity strategies to present the best of CityU to the
public.
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Foresee, prevent
and manage issues and crises that may hurt the University's image.
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