Curriculum
The curriculum of the MAIMC program is modeled after leading programs in such universities as Northwestern University in the United States , consisting of four integrated components: 1) advertising, 2) public relations, 3) marketing, and 4) new media technologies.
By emphasizing analytical approach, rigorous research, creative and compelling content development and emerging technologies, we provide our students with the skills, knowledge and experience they need to meet today's marketing challenges with creativity and innovation.
Study Schedule/Progress Chart
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Semester A |
Semester B |
Summer |
Full-time Study Mode: |
| |
Four Required Core Courses:
COM5104, COM5106, COM5401, COM5402
One Required Elective Course |
Three Required Core Courses:
COM5111, COM5403, COM5405
Two Required Elective Courses |
Optional:
One Elective (pending the availability of resources)
|
Part-time Study Mode: |
| Year 1 |
One Required Core Courses:
COM5402
One Required Elective Course |
Two Required Core Courses:
COM5106, COM5405
One Required Elective Course |
Optional:
One Elective (pending the availability of resources)
|
| Year 2 |
Two Required Core Courses:
COM5104, COM5401 |
Two Required Core Courses:
COM5111, COM5403
One Required Elective Course |
|
Notes:
1. To complete this programme, each student is required to take and pass SEVEN designated core courses and THREE elective courses (altogether 30 credits).
2. Students are encouraged to take courses offered in regular Semesters A & B.
3. Course offering in summer is optional, pending the availability of resources.
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