MA Communication and New Media (MACNM)
文學碩士(傳播與新媒體)

Programme Curriculum Structure (Cohort 2016 and thereafter)


Programme Core Courses for All Streams (9 credits)

Course Code Course Title Credit Units

COM5101

Communication Fundamentals

3

COM5104

Research Methods for Communication and New Media

3

COM5501

Internet Communication

3

1. Media Data Analytics Stream

A) Stream Compulsory Courses (9 credit units)

Course Code Course Title Credit Units

COM5506

Social Network Analysis for Communication

3

COM5507

Social Media Data Acquisition and Processing

3

COM5508

Media Data Analytics

3

B) Stream Electives (9 credit units)

Course Code Course Title Credit Units

COM5102

Global Communication

3

COM5103

Policy and Regulations of New Media

3

COM5105

Media Economics and Management

3

COM5106

Integrated Marketing Communication

3

COM5107

Professional Communication Skills

3

COM5108

Psychological Processing of New Media

3

COM5110

Public Communication Campaign Management

3

COM5112

Communication Research Seminar

3

COM5401

Advertising Production and Management

3

COM5402

Public Relations Strategies

3

COM5403

Crisis Communication and Management

3

COM5502

Multimedia Communication

3

COM5503

Dynamic Web Communication

3

COM5504

Advanced Multimedia Communication

3

COM5505

Digital Media for E-marketing

3

COM5509

Digital Visual Media

3

COM5602

Directed Studies

3

COM5603

Dissertation

3

COM5604

Professional Internship

3

COM5605

Multimedia Practicum

3


2. Visual Media Stream

A) Stream Compulsory Courses (9 credit units)

Course Code Course Title Credit Units

COM5504

Advanced Multimedia Communication

3

COM5509

Digital Visual Media

3

COM5605

Multimedia Practicum

3

B) Stream Electives (9 credit units)

Course Code Course Title Credit Units

COM5102

Global Communication

3

COM5103

Policy and Regulations of New Media

3

COM5105

Media Economics and Management

3

COM5106

Integrated Marketing Communication

3

COM5107

Professional Communication Skills

3

COM5108

Psychological Processing of New Media

3

COM5110

Public Communication Campaign Management

3

COM5112

Communication Research Seminar

3

COM5401

Advertising Production and Management

3

COM5402

Public Relations Strategies

3

COM5403

Crisis Communication and Management

3

COM5502

Multimedia Communication

3

COM5503

Dynamic Web Communication

3

COM5505

Digital Media for E-marketing

3

COM5506

Social Network Analysis for Communication

3

COM5507

Social Media Data Acquisition and Processing

3

COM5508

Media Data Analytics

3

COM5602

Directed Studies

3

COM5603

Dissertation

3

COM5604

Professional Internship

3


3. Digital Media Stream

A) Stream Compulsory Courses (9 credit units)

Course Code Course Title Credit Units

COM5102

Global Communication

3

COM5103

Policy and Regulations of New Media

3

COM5502

Multimedia Communication

3

B) Stream Electives Courses (9 credit units)

Course Code Course Title Credit Units

COM5105

Media Economics and Management

3

COM5106

Integrated Marketing Communication

3

COM5107

Professional Communication Skills

3

COM5108

Psychological Processing of New Media

3

COM5110

Public Communication Campaign Management

3

COM5112

Communication Research Seminar

3

COM5401

Advertising Production and Management

3

COM5402

Public Relations Strategies

3

COM5403

Crisis Communication and Management

3

COM5503

Dynamic Web Communication

3

COM5504

Advanced Multimedia Communication

3

COM5505

Digital Media for E-marketing

3

COM5506

Social Network Analysis for Communication

3

COM5507

Social Media Data Acquisition and Processing

3

COM5508

Media Data Analytics

3

COM5509

Digital Visual Media

3

COM5602

Directed Studies

3

COM5603

Dissertation

3

COM5604

Professional Internship

3

COM5605

Multimedia Practicum

3

Notes: Elective courses are offered on a rotating basis, based on budget, staff availabilities, and students' preferences. Approximately six to eight elective courses will be offered in one academic year.



Programme Requirement

  Credit Units
Programme Core Courses 9
Stream Compulsory Courses 9
Stream Electives 9

Credit Units Required for Graduation :

27



Study Chart

Semester A Semester B Summer
Full-time Study Mode:
Three Required Core Courses:
COM5101, COM5104, COM5501

One Stream Compulsory Course

One Stream Elective depending on the stream requirement
Two Stream Compulsory Courses

Two Stream Electives depending on the stream requirement
Part-time Study Mode:
Year 1 Two Required Core Courses:
COM5101 COM5501

One Stream Compulsory Course
Stream Compulsory Course(s)

Stream Elective(s) depending on the stream requirement
Course offering in summer is optional, pending the availability of resources
Year 2 One Required Core Course:
COM5104

Stream Elective(s) depending on the stream requirement
Stream Compulsory Course(s)

Stream Elective(s) depending on the stream requirement
Course offering in summer is optional, pending the availability of resources

Notes:

  1. To complete this programme, each student is required to take and pass THREE designated programme core courses, THREE stream compulsory courses and THREE stream electives (altogether 27 credits).
  2. Students are encouraged to take courses offered in regular Semesters A & B.
  3. Course offering in summer is optional, pending the availability of resources.