Wufan JIA 賈悟凡

B.Eng (Communication University of China), M.A. (Ewha Womans University)

Ph.D. Candidate

Jia, W. F., Fu, L. R., & Dai, Y. (2023). Increasing trust in influencer marketing: The effects of sponsorship disclosure and endorser type. Journal of Promotion Management. http://dx.doi.org/10.1080/10496491.2023.2289925
Park, J. Y., Jia, W. F., & Lee, H. E. (2023). What kind of alcohol-related photo makes people want to post on social media? Cross-cultural comparisons between Korea and the US. Environment and Social Psychology.
Dai, Y., Jia, W. F., Fu, L. R., Sun, M. R., & Jiang, L. C. (2022). The effects of self-generated and other-generated eWOM in inoculating against misinformation. Telematics and Informatics. https://doi.org/10.1016/j.tele.2022.101835
Dai, Y., Kim, J. W., & Jia, W. F. (2022). Health pandemic in the era of (mis)information: Examining the utility of using victim narrative and social endorsement of user-generated content to reduce panic buying in the U.S. Journal of Applied Communication Research. https://doi.org/10.1080/00909882.2022.2043557
Dai, Y., Huang, Y.-H. C., Jia, W. F., & Cai, Q. X. (2022). The paradoxical effects of institutional trust on risk perception and risk management in the Covid-19 pandemic: Evidence from three societies. Journal of Risk Research. https://doi.org/10.1080/13669877.2022.2108122
Yu, W. T., Payton, B., Sun, M. R., Jia, W. F., & Huang, G. X. (2022). Towards an integrated framework for misinformation and correction sharing: A systematic review across domains. New Media & Society. https://doi.org/10.1177/14614448221116569