Ph.D., Department of Media and Communication, City University of Hong Kong, 2021-present
Master of Social Science in Corporate Communication, School of Journalism and Communication, The Chinese University of Hong Kong, 2019-2020
Bachelor of Management in Public Relations, School of Communication and Design, Sun Yat-sen University, 2015-2019
Journal Publication (* Corresponding author)
Huang, Y. H. C., & Cai, Q*. (online first, 2022). Negotiating disciplines: A model of integrative public relations from a conflict-resolution perspective. Negotiation and Conflict Management Research. [SSCI]
Liu, R., Huang, Y. H. C.*, Sun, J., Lau, J., & Cai, Q. (2022). A Shot in the Arm for Vaccination Intention: The Media and the Health Belief Model in Three Chinese Societies. International Journal of Environmental Research and Public Health, 19(6), 3705. https://doi.org/10.3390/ijerph19063705 [SCIE & SSCI]
Selected Conference Papers
Sun, J., Huang, Y.-H. C., Liu, R., Lau, S., & Cai, Q. (May 2022). Keeping up with the herd: Social comparison, risk, and resilience in COVID-19 era. Paper to be presented at the 72nd Annual Conference of International Communication Association (ICA), May 26-30, 2022.
Liu, R., Huang, Y.-H. C., Sun, J., Lau, S., & Cai, Q. (May 2022). A Shot in the Arm for Vaccination Intention: The Media and the Health Belief Model in Three Chinese Societies. Paper to be presented at the 72nd Annual Conference of International Communication Association (ICA), May 26-30, 2022.
Huang, Y. H. C., Cai, Q., Sun, J., Zhang, Y., Li, Y., & Lau, S. K. J. (2021). Value vs. Risk Perception: Which Contributes More to COVID-19 Vaccine Hesitancy? Paper presented at the 15th European Sociological Association Conference in Barcelona, Spain. Virtual Conference, 31 August – 3 September, 2021.
Wang, Y., Huang, Y. H. C., & Cai, Q. (2021). Exploring the Mediating Effect of Government–Public Relationships during the COVID-19 Pandemic: A Model Comparison Approach. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference 2021. Virtual Conference, August 4-7, 2021.
Huang, Y. H. C., Sun, J., & Cai, Q. (2021). To Vax or Not to Vax: The Impact of Issue Interpretation and Trust on Vaccination Intention. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference 2021. Virtual Conference, August 4-7, 2021.
Kim, J. W., Huang, Y. H. C., & Cai, Q. (2021) How attribution of crisis responsibility affects Covid-19 vaccination intent: The mediating mechanism by institutional trust and emotions. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference 2021. Virtual Conference, August 4-7, 2021.
Wu, S. C., Cai, Q., Mo, Y., (July 2021). Serving whom? Examining the motives and types of corporate social responsibility actions "during" a public health crisis. Paper presented at the BledCom 2021, Virtual Conference, July 2-3, 2021.
Huang, Y. H. C. & Cai, Q. (May 2021). Let Our Sub-Disciplines Speak: What Public Relations and Organizational Communication Can Learn from Each Other. Paper presented at the 71st Annual Conference of International Communication Association (ICA), Virtual Conference, May 27-31, 2021.
Cai, Q. (August 2020). Crisis Communication Strategy in Crisis of Chinese Celebrities with Huge Fan Base. Paper presented at the Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference 2020. Virtual Conference, August 6-9, 2020.
Working Experience
Research Assistant, Department of Media and Communication, City University of Hong Kong, 2020-2021
