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Department of Media and Communication Center for Communication Research


Ph.D. Student

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Contact Information

Office: M5102
Phone: +85252671126
Email: jkasadha2-c@my.cityu.edu.hk
Website: www.jumakasadha.com
Personal CV: Personal CV
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Research Interests

  • New Media technologies and citizen political engagement;
  • Film Studies
  • Health Communication
  • Journalism
  • Photography
Juma Kasadha is a PhD student in the Department of Media and Communication. And a (Visiting) Research Assistant at United Nations University-Computing &Society-Macao. He has practiced Print journalism in Uganda since 2009 with The Observer Newspaper. Kasadha's research interests are in New Media technologies and citizen political engagement; Health Communication, journalism and Film Studies. In 2015, he authored and published Uganda’s first book on its mushrooming Film industry.

As a professional photographer and journalist, Kasadha was among the selected 15 photographers who traversed Northern Uganda, a once war torn region for over two decades to tell communities' stories of socioeconomic and political hope through photography. Photographic works involve projects done for United Nations Agencies in Uganda under the Northern Uganda Early Recovery Project. Part of his work was exhibited at 2011 CHOGM in Australia- Perth and has participated in numerous contests globally.His teaching experience covers Print journalism; Photography, Radio and Television Production and Film Studies at different Universities in Uganda.


  • PhD Candidate
  • Post Graduate Diploma in Management & Teaching Higher Education
  • MA. Communication & Media Studies
  • BSc. Mass Communication

Specialized Training

  • From Ideation to Publication: An Academic Journey (CityU Summer School 2019)
  • Social Network Analysis of Social Media: Tracking Patterns of Information Flow, Emerging Communities and Influential Users. (CityU Summer School 2017)

Selected Publication(s)

  • Muyingo, R. I., Mpoza, A., & Kasadha, J. (2020). Coronavirus in the era of digital connectivity: Opportunities and challenges. Journal of Public Affairs. https://doi.org/10.1002/pa.2246
  • Kasadha, J. (Accepted/In Press). A Social Media Reconciliation Model (SMRC) to support digital reconciliation. Peace Review
  • Kasadha, J., (2020). Digitizing Community Building and Reconciliation in post conflict communities: A case of #Let’sTalkUganda in Northern Uganda. Social Media and Society. Vol 6:2 https://doi.org/10.1177/2056305120924785
  • Kasadha, J., (2020). Does social media matter in developing democracies? Examining its impact on citizen political participation and expression in Uganda. Journal of Public Affairs, 20(1), [e1981]. https://doi.org/10.1002/pa.1981
  • Kasadha, J., Zhang, N., Mpoza, A., & Alli, Adam. A., (2020). The 2020 U.S. Presidential Elections: A litmus test. Journal of Public Affairs. 20(1), [e1994]. https://doi.org/10.1002/pa.1994
  • Kasadha, J., Alli, Adam. A., Basuuta, Aisha, K., & Mpoza, A. (2019). Social Media Taxation and its impact on Africa’s economic growth Journal of Public Affairs. [e2004] DOI:10.1002/pa.2004
  • Kasadha J. (2018). Information Technology to Support Digitally Networked Action in Developing Economies: A Case of Nyanzi’s #Pads4GirlsUg Campaign. The Electronic Journal of Information Systems in Developing Countries. DOI:10.1002/isd2.12009

Book Review(s)

  • Kasadha, J., (Accepted/In Press). MacKellar, C. Cyborg Mind: What Brain-Computer and Mind-Cyberspace Interfaces Mean for Cyberneuroethics. Berghahn Books. 2019. 262pp $135.00/£99.00 Hb Published. ISBN 978-1-78920-014-0. Sociology of Health & Illness


  • Kasadha, J., (2015). The Influence of Hollywood Films on Ugandan Cinema. Saarbrücken, Germany: LAP. ISBN-10: 3659801488

Selected Conference Papers

  • Kasadha, J., & Masood, M. (2020). The “brand” Islamic: Challenges and opportunities for communications. Presented at 2020 International Association for Media and Communication Research Annual Conference (IAMCR 2020), Virtual Meeting & Tampere, Finland, July 12-17, 2020.
  • Kasadha, J., Alli, A. A. & Namiyonga, N. K., (2020). Local Governance and Big Data Adaptability in developing democracies in East Africa: Challenges and Opportunities. Presented at the 75th Annual Conference of the American Association for Public Opinion Research (AAPOR), Virtual Meeting, June 11-12, 2020
  • Kasadha J. (2019). The role of ICTs in Community Building and Reconciliation in post conflict Northern Uganda: A case of #Let’sTalkUganda". Presented at The International Association for Media and Communication Research (IAMCR) Madrid, Spain, July 7-11, 2019.
  • Adam, A. A. & Kasadha, J.(2019). Rethinking Local Governance in the Africa’s Developing democracies: A Big Data Perspective for East Africa. Presented at The World Association for Public Opinion Research (WAPOR), Toronto, Canada, May 19-21, 2019.
  • Kasadha J. (2019). The role of inter-ethnic online interactions in reconciling post-conflict societies in Africa. Evidence from Uganda. Presented at The World Association for Public Opinion Research (WAPOR), Toronto, Canada, May 19-21, 2019.
  • Kasadha J. (2019). Does Social Media Matter in Developing Democracies? Examining its Impact on Citizen Political Participation and Expression in Uganda. Presented at the World Association for Public Opinion Research (WAPOR), Toronto, Canada, May 19-21, 2019.
  • Kasadha J. & Kantono R. (2018). Media Representation of Female Candidates in Ugandan Parliamentary Elections: A Content Analysis of three Newspapers. Presented at the Association for Education in Journalism and Mass Communication (AEJMC), Washington, DC., USA, August 6-9, 2018.
  • Kasadha J. (2017). Agenda Setting and Social Media: Trump-Clinton tweets and its effects on public and media perceptions in the 2016 U.S Presidential Campaigns. Presented at the International Association for Media and Communication Research (IAMCR), Cartagena, Colombia, July 16-20, 2017.
  • Kasadha, J. (2017). The Weight of Words: Social Media and the Power of Language. Presented at Konrad Adenauer Stiftung Social Media Conference 2017: #UgandaSocialMedia, Kampala, Uganda.

Invited Presentations, Seminars & Colloquia

  • Fostering Impactful Research, Publications and Innovations. Invited speaker at Islamic University in Uganda ICT4D Research Group on ‘Manuscript Writing and Publication’, Virtual Meeting, August 13, 2020
  • Facts, Freedoms and Rights in a connected World. Invited speaker at Konrad Adenauer Stiftung Social Media Conference on ‘The Weight of Words-Social Media and the Power of Language’ in Uganda, Kampala Serena Hotel, June 22, 2017.
  • Safe Male Circumcision. Invited Speaker at Baylor College of Medicine Children's Foundation-Uganda on ‘Safe, Voluntary, Informed Male Circumcision: An HIV Prevention Approach for Rwenzori Region’ in Mulago Hospital, Kampala February 10, 2016.
  • Audio-Visual Documentation in Participatory Democracy & Governance. Invited Speaker at Actionaid Uganda- Pallisa Local Rights Program (LRP) on ‘Media: Scaling to the 21st Century Trends’ in Eastern Uganda, Pallisa; April 9, 2015.
  • University experiences and Students’ Expectations. Invited speaker at Livingstone International University on ‘Merging a student’s Economic hopes in an Academic Life: A personal Experience’ in Eastern Uganda, Mbale; March 4, 2015.
  • The Future of our Children. Invited speaker at Bugisu High School on ‘A reflection from the past to the Present’ in Eastern Uganda, Mbale; March 8, 2015.
  • My Tree Your Tree Environmental Conservation campaign. Invited speaker at United Nations-Karamoja Team Meeting on ’93.1 Go Green Tree Planting Campaign’ in Moroto, Karamoja Region; September 25, 2014.
  • Master classes on Light and Sound Management. Volunteer Speaker at Uganda Communications Commission 2nd Film Festival on ‘Mastering Light for better Filming’ in Uganda, Grip and Sparks Gaffer, Kampala; August 25-29, 2014
  • The Threats and Opportunities of Social Media: Uses and Abuses. Invited Speaker at Islamic University in Uganda during the Students’ leadership Training, at IUIU Main Campus, Mbale Eastern Uganda, August 12-14, 2014
  • Connecting with Street Kids: Photo Storytelling Workshop. Invited Speaker at Child Restoration Outreach on ‘Using photography to empower street children after LRA War’ in Northern Uganda, CRO-LIRA offices, October 3, 2010.

Teaching Experience

Islamic University In Uganda

  • ENV 3110 Environmental Journalism
    MAC 1206 Computer Applications for Communication
    MAC 2106 Public Affairs Reporting
    MAC 2107 Broadcast Journalism (Television and Radio)
    MAC 2109 Online and Civic Journalism
    MAC 2204 Introduction to Photo Journalism
    MAC 3105 Publication Editing, Layout and Design
    MAC 3115 Broadcast News Reporting
    MAC 3214 Commercial Photography
    MAC 3215 Television and Radio Production
    MAC 3216 Publications Production

Livingstone International University

  • COM 2131 Introduction to Radio & TV Production
    COM 3221 Advanced Photography
    COM 2225 Broadcast News Writing and Reporting

Institute of Management, Science and Technology (IMSAT)

  • News Writing and Reporting, Introduction to Photojournalism; Advanced Photography; Publication Layout and Design.

Journalism Experience

Newspaper Article(s)

  • Kasadha, J., (2016, April 25). IUIU journalism department aims to meet new demands. The Observer, retrieved from https://www.observer.ug/education/43889 -iuiu-journalism-department-aims-to-meet-new-demands
  • Kasadha, J., (2016, April 4). At 3.5ft, Mugamba climbs to IUIU’s highest guild office. The Observer, Retrieved from https://www.observer.ug/education/43456-at-3-5ft-mugamba-climbs-to-iuiu-s-highest-guild-office#:
  • Kasadha, J., & Kashaka, U. (2016). The incredible love story of Mugamba, IUIU's new Guild President. New Vision, April 2.
  • Kasadha, J., (2015, September 21). IUIU repositions to meet new demands. The Observer, Retrieved from https://observer.ug/education/39979-iuiu-repositions-to-meet-new-demands
  • Kasadha, J., (2015, May 27). Mufti demands answers on rising cleric murders. The Observer, Retrieved from https://www.observer.ug/news-headlines/38026-mufti-demands-answers-on-rising-cleric-murders
  • Kasadha, J., (2015, May 18). IUIU’s radio starts fruit tree campaign. The Observer, Retrieved from https://www.observer.ug/education/37870-iuiu-s-radio-starts-fruit-tree-campaign
  • Kasadha, J., (2015, May 3). IUIU journalism students show off innovations in expo. The Observer, Retrieved from https://www.observer.ug/education/37634-iuiu-journalism-students-show-off-innovations-in-expo
  • Kasadha, J., & Ninsiima, R., (2014, May 12). Science Champion who dared to chart own path. The Observer, retrieved from https://observer.ug/component/content/ article?id=31672: -science-champion-who-dared-to-chart-own-path
  • Kasadha, J., (2013, April 08). Northern Uganda Reborn Through A Lens. UKÜ Haber Ajansı News Agency, Retrieved from http://ajans.ciu.edu.tr/?p=3663.
  • Kazungu, D., Kasadha, J., Mwesigye, S., & Tucciarone, A. (2012, June 27). Gov’t failed to heed to Bududa Warning. The Observer, Retrieved from https://observer.ug/index.php?option=com_content&view=article&id=19506%3A-govt-failed-to-heed-bududa-warning&Itemid=96
  • Kasadha, J., (2012, June 17). Pallisa pupils trade classes for rice gardens. The Observer, Retrieved from https://www.observer.ug/education/85-education/19288-pallisa-pupils-trade-classes-for-rice-gardens
  • Kasadha, J., (2012, June 5). Sironko mudslide victims seek help. The Observer, Retrieved from https://www.observer.ug/component/content/article?id=19118:-sironko-mudslide-victims-seek-help
  • Kasadha, J., (2012, April 29). IUIU rector speaks on Council appointees. The Observer, retrieved from https://www.observer.ug/component/content/article?id=18451:iuiu-rector-speaks-on-council-appointees
  • Kasadha, J., (2012) Over 1100 graduate as three institutes celebrate. The Observer 30 April- 1 May.p20
  • Kasadha, J., (2012, April 29). Mbale Deo wants Arabic in schools. The Observer, Retrieved from https://www.observer.ug/component/content/article?id=18450:mbale-deo-wants-arabic-in-schools-
  • Kasadha, J., (2012, April 15). Muslims reject gov’ts IUIU Council appointees. The Observer, Retrieved from https://observer.ug/component/content/article?id=18216:-muslims-reject-govts-iuiu-council-appointees
  • Kasadha, J., (2012, March 4). Uganda’s Science icon. The Observer. Retrieved from https://observer.ug/news/headlines/17465.html
  • Kasadha, J., (2012, March 5). USA funds gender studies at Busitema. The Observer Retrieved from https://www.observer.ug/index.php?option=com_content& view=article&id=17461&catid=85
  • Kasadha, J., (2012, February 19). Varsity opens chic studio. The Observer, Retrieved from https://www.observer.ug/component/content/article?id=17226:varsity-opens -chic-studio
  • Kasadha, J., (2012, February 19). Pioneer students at IUIU’s Female’s Campus graduate. The Observer, Retrieved from https://www.observer.ug/index.php? option=com_content&view=article&id=17222:pioneer-students-at-iuius-females-campus-graduate
  • Kasadha, J., (2012, February 19). IUIU gets own radio station. The Observer, Retrieved from https://www.observer.ug/lifestyle/health/85-education/education/17221-iuiu-gets-own-radio-station
  • Kasadha, J., (2012, January 22). Livingstone University opens with 40 students. The Observer, Retrieved from https://www.observer.ug/component/content/article?id=16754:livingstone-university-opens-with-40-students
  • Kasadha, J., (2012, January 22). OIC in Quality education Quest. The Observer, Retrieved from https://www.observer.ug/component/content/article?id=16748:oic-in-quality-education-quest-
  • Kasadha, J., (2011, November 9). Manafwa farmers get free Vermiculite residues. The Observer Retrieved from https://www.observer.ug/component/content/article?id=15832:manafwa-farmers-get-free-vermiculite-residues-
  • Kasadha, J., & Katamba, M., (2011, November 6). UCU Mukono wins National Moot Court competition. The Observer. Retrieved from https://www.observer.ug/component/content/ article?id=15766:ucu-mukono-wins-national-moot-court-competition-
  • Kasadha, J., (2011). IUIU, Busitema to save aloe plant. The Observer. 17-19 Oct. 2011:p15.
  • Kasadha, J., (2011, October 9). Busitema graduands leave with transcripts. The Observer, Retrieved from https://www.observer.ug/component/content/article?id=15372:busitema-graduands-leave-with-transcripts
  • Kasadha, J., (2011, October 9). BCU closes Mbale FDC offices. The Observer, Retrieved from https://www.observer.ug/component/content/article?id=15392 :bcu-closes-mbale-fdc-offices-
  • Kasadha, J., (2011, September 18). IUIU starts lectures in Somaliland. The Observer, Retrieved from https://observer.ug/component/content/article?id=15071:iuiu-starts-lectures-in-somaliland
  • Kasadha, J., (2011, September 14). Farmers give govt ultimatum on closed BCU. The Observer, Retrieved from https://www.observer.ug/component/content/article?id=15056:farmers-give-govt-ultimatum-on-closed-bcu
  • Kasadha, J., (2011, July 13). Nnabagereka urges women to learn karate. The Observer, Retrieved from https://www.observer.ug/component/content/article?id=14279:nnabagereka-urges-women-to-learn-karate
  • Kasadha, J., (2011, June 9). Mbale swears in Police deserter. The Observer, Retrieved from https://www.observer.ug/component/content/article?id=13776 :mbale-swears-in-police-deserter-
  • Kasadha, J., (2011, June 5). Shs 3.4bn for Mbale market. The Observer, Retrieved from https://observer.ug/component/content/article?id=13724:shs-34bn-for-mbale-market
  • Kasadha, J., (2011, May 15). Mak don wants Muslims compensated. The Observer, Retrieved from https://www.observer.ug/component/content/article?id=13408:mak-don-wants-muslims-compensated
  • Kasadha, J., (2011, May 15). IUIU fires incompetent lecturers. The Observer, Retrieved from https://www.observer.ug/component/content/article?id=13407 :iuiu-fires-incompetent-lecturers
  • Kasadha, J., (2011, April 3). IUIU to get Fulbright lecturers. The Observer, Retrieved from https://www.observer.ug/business/85-education/education/12797-iuiu-to-get-fulbright-lecturers
  • Kasadha, J., (2011, March 20). Students strike over S.6 results. The Observer. Retrieved from https://www.observer.ug/component/content/article?id=12591: students-strike-over-s6-results
  • Kasadha, J., (2011, March 20). Livingstone University to offer video communication. The Observer, Retrieved from https://www.observer.ug/index.php?option=com_content&vie w=article&id=1258 7&catid=85
  • Kasadha, J., (2011, February 27). Former rebel captive catches up with life. The Observer, Retrieved from https://observer.ug/component/content/article?id=12317:former-rebel-captive-catches-up-with-life
  • Kasadha, J., (2011, January 30). IUIU graduands leave with transcripts. The Observer, Retrieved from https://observer.ug/component/content/article?id=11927:iuiu-graduands-leave-with-transcripts
  • Kasadha, J., (2011). Mbale’s best speak out. The Observer 31 Jan- 2 Feb.p22.
  • Kasadha, J., (2011, February 27). Fair Pen Uganda encourages writing. The Observer, Retrieved from https://www.observer.ug/component/content/article?id= 12313:fair-pen-uganda-encourages-writing
  • Kasadha, J., (2011, January 30). Mbale Clinical Officers Cry foul. The Observer Retrieved from https://observer.ug/index.php?option=com_content&view=article&id=11926%3Ambale-clinical-officers-cry-foul&Itemid=96
  • Kasadha, J., (2011, January 30). Sierra Leonean pupil scores 8. The Observer, Retrieved from https://www.observer.ug/index.php?option=com_content&view=article&id=11923%3Asierra-leonean-pupil-scores-8-&catid=85%3Aeducation&I temid=67
  • Kasadha, J., (2010, December 12). Journalism students rebrand war-torn North. The Observer, Retrieved from https://www.observer.ug/sports/85-education/education/11300-journalism-students-rebrand-war-torn-north
  • Kasadha, J., (2010, December 5). Street children get Shs 2bn sports facility. The Observer, Retrieved from https://www.observer.ug/component/content/article?id=11190:street-children-get-shs-2bn-sports-facility-
  • Kasadha, J., (2010, November 28). 1,500 former street children join school. The Observer, Retrieved from https://www.observer.ug/features-sp-2084439083/special-report/85-education/education/11087-1500-former-street-children-join-school
  • Kasadha, J., (2010, November 21). Mbale varsity bus crashes into truck, five admitted. The Observer, Retrieved from https://www.observer.ug/features-sp-2084439083/special-report/85-education/education/10981-mbale-varsity-bus-crashes-into-truck-five-admitted-
  • Kasadha, J., (2010, October 31). Nkozi university finds new home in Mbale. The Observer, Retrieved from https://www.observer.ug/component/content/article?id=10714:nkozi-university-finds-new-home-in-mbale
  • Kasadha, J., (2010, October 3). At Pader Girls pregnant, breast feeding mothers at ease. The Observer, Retrieved from https://www.observer.ug/component/content /article?id=10352:at-pader-girls-pregnant-breastfeeding-mothers-at-ease
  • Nankinga, M., Kasadha, J., & Kakaire, S., (2010, August 3). The glory of joining University. The Observer. Retrieved from https://www.observer.ug/component /content/article?id=9511:the-glory-of-joining-university-
  • Kasadha, J., (2010, July 26). Hamdan Girls closes after fire kills student. The Observer, Retrieved from https://www.observer.ug/component/content/articleid=9428:hamdan-girls-closes-after-fire-kills-student
  • Kasadha, J., (2010, July 18). US Rotarian donates 10,000 books to Tororo Girls School. The Observer, Retrieved from https://www.observer.ug/viewpoint/85-education/education/9301-us-rotarian-donates-10000-books-to-tororo-girls-school
  • Kasadha, J., (2010, July 5). 200 graduate in labour based technology. The Observer, Retrieved from https://www.observer.ug/component/content/article?id=9146:200-graduate-in-labour-based-technology
  • Kasadha, J., (2010, May 9). Okitela, Tororo’s Physics teacher with a difference. The Observer, Retrieved from https://www.observer.ug/component/content/article?id=8425:okitela-tororos-physics-teacher-with-a-difference
  • Kasadha, J., (2010, April 25). Physical Education is now mandatory. The Observer, Retrieved from https://www.observer.ug/component/content/article?id=8232:physical-education-is-now-mandatory
  • Kasadha, J., & Nabankema, M., (2010, April 25). Teach Mineral Law, Ogoola advises IUIU. The Observer, Retrieved from https://www.observer.ug/features-sp-2084439083/special-report/85-education/education/8228-teach-mineral-law-ogoola-advises-iuiu
  • Kasadha, J., & Nabankema, M., (2010, April 25). Mbale pastors in anti-gay demo. The Observer, Retrieved from https://www.observer.ug/component/content/ article?id=8254:mbale-pastors-in-anti-gay-demo
  • Kasadha, J., (2010, April 18). Pader, Lamwo, Gulu win athletics champs. The Observer, Retrieved from https://www.observer.ug/component/content/articleid=8133:pader-lamwo-gulu-win-athletics-champs
  • Kasadha, J., (2010, April 11). S.4 student wins varsity Qur’an competition. The Observer, Retrieved from https://observer.ug/component/content/article?id=8043 :s4-student-wins-varsity-quran-competition
  • Kasadha, J., (2010, April 4). Tororo Girls gets tough on exams. The Observer, Retrieved from https://www.observer.ug/component/content/article?id=7948 :tororo-girls-gets-tough-on-exams-
  • Kasadha, J., (2010, April 4). Mbale varsity set to start videoconference lectures. The Observer, Retrieved from https://www.observer.ug/component/content/article? id=7952:-mbale-varsity-set-to-start-videoconference-lectures
  • Kasadha, J., (2010, March 14). NRM scoops IUIU guild presidency. The Observer, Retrieved from https://www.observer.ug/viewpoint/editorial/85-education/ education/7632-nrm-scoops-iuiu-guild-presidency
  • Kasadha, J., (2010, March 28). Over 1,000 children miss school after landslides. The Observer, Retrieved from https://www.observer.ug/component/content/article?id =7842:over-1000-children-miss-school-after-landslides-
  • Kasadha, J., (2010). Hamdan Girls’ best 5 revealed. The Observer, 8-10 March. p.16
  • Kasadha, J., (2010, March 7). Head teachers trained in Supervision skills. The Observer, Retrieved from https://www.observer.ug/component/content/article?id =7526:head-teachers-trained-in-supervision-skills
  • Kasadha, J., (2010, February 14). Government to fund enterprising students. The Observer, Retrieved from https://www.observer.ug/component/content/article?id =7204:government-to-fund-enterprising-students
  • Kasadha, J., (2010, February 7). Red Cross trains students in first aid. The Observer, Retrieved from https://www.observer.ug/component/content/article?id=7103:red-cross-trains-students-in-first-aid-
  • Kasadha, J., (2010, January 3). IUIU student wins African ICT award. The Observer, Retrieved from https://observer.ug/education/85-education/6649-campus-vibe-iuiu-student-wins-african-ict-award
  • Kasadha, J., (2009, October 4). IUIU students launch tree planting campaign. The Observer, Retrieved from https://www.observer.ug/index.php?option=com_content&view=article&id=535 0:iuiu-students-launch-tree-planting-campaign
  • Kasadha, J., (2007, June 21). For how long must kids be tortured. New Vision, Retrieved from https://www.newvision.co.ug/news/1162623/kids-tortured