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Department of Media and Communication Center for Communication Research
College of Liberal Arts and Social Sciences  ·  Department of Media and Communication

Jennifer LAU 劉書琦

Ph.D. Student

Staff Photo

Contact Information

Office: M5079
Phone:
Fax:
Email: jennifer.lau@my.cityu.edu.hk
Website:
Personal CV: Personal CV
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Research Interests

  • Advertising
  • Fashion Marketing

Professional Experience

  • Jennifer Lau is a highly experienced media planning and marketing professional with over 10 years of experience in the luxury fashion and media industry. Throughout her career, she has worked for multiple international companies, gaining valuable insight into the global marketplace. Jennifer has a proven track record of developing successful marketing strategies that drive brand awareness, increase sales, and engage target audiences. She is skilled in identifying emerging trends and implementing innovative solutions to stay ahead of the competition. Her dedication to delivering exceptional results has earned her a reputation as a trusted and reliable partner in the industry.

Education

  • MA Advertising, Michigan State University (MSU), USA in 2001-2002
  • BA English for Professional Communication, City University of Hong Kong, Hong Kong in 1998-2001