Professor Michael PRIELER

Michael Prieler is a Visiting Professor at the Department of Media and Communication. He is also a Distinguished Professor in the Media School at Hallym University, South Korea. He has worked and studied in Japan and South Korea for more than sixteen years. His research focuses on advertising, new media, health communication, and diversity in the media (particularly representations of gender, race/ethnicity, and age). He has published in a variety of international journals on these topics, including Mass Communication and Society, Telematics and Informatics, Sex Roles, Telecommunications Policy, African Journalism Studies, Ageing & Society, and the International Journal of Cultural Studies, among others. In addition, he has published a book entitled "Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan" (Palgrave MacMillan, 2016).

Undergraduate

• Fundamentals of Persuasive Communication, International Communication, Advertising and Society, New Media and Society, Media Audiences and Effects, Media Representations, Media and Culture, Communication Theory, Introduction to Communication, Current Issues in News Media, Intercultural Communication, Popular Culture

Graduate

• Global Media in the Digital Era, Digital Culture, Advertising and Society, Media Research Methods, Media and Soft Power, Media Representations, Comparative Media Studies, Communication and Culture, International Communication

Journal Articles

• Prieler, M., & Kohlbacher, F. (2017). Face-ism from an international perspective: Gendered self-presentation in online dating sites across seven countries. Sex Roles, 77(9/10), 604–614 (SSCI).
• Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2017). Gender portrayals of older people in Japanese television advertisements: Continuity or change? Asian Women, 33(1), 25–47 (SSCI).
• Prieler, M., Ivanov, A., & Hagiwara, S. (2017). The representation of older people in East Asian television advertisements. International Journal of Aging and Human Development, 85(1), 67–89 (SSCI).
• Mumporeze, N., & Prieler, M. (2017). Gender digital divide in Rwanda: A qualitative analysis of socioeconomic factors. Telematics and Informatics, 34(7), 1285–1293 (SSCI).
• Nduhura, D., & Prieler, M. (2017). When I chat online, I feel relaxed and work better: Exploring the use of social media in the public sector workplace in Rwanda. Telecommunications Policy, 41(7-8), 708–716 (SSCI).
• Nduhura, D., & Prieler, M. (2017). Citizen journalism and democratization of mainstream media in Rwanda. African Journalism Studies, 38(2), 178–197 (SSCI).
• Webb, D., Kohlbacher, F., & Prieler, M. (2017). Life satisfaction in Japan: The role of hedonic values, advertising and watching TV. Social Business, 7(2), 155–175.
• Prieler, M. (2016). Gender stereotypes in Spanish- and English-language television advertisements in the United States. Mass Communication and Society, 19(3), 275–300 (SSCI).
• Matthes, J., Prieler, M., & Adam, K. (2016). Gender-role portrayals in television advertising across the globe. Sex Roles, 75(7), 314–327 (SSCI).
• Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2015). The representation of older people in television advertisements and social change: The case of Japan. Ageing & Society, 35(4), 865–887 (SSCI).
• Prieler, M., Ivanov, A., & Hagiwara, S. (2015). Gender representations in East Asian advertising: Hong Kong, Japan, and South Korea. Communication & Society, 28(1), 27–41 (SCOPUS).
• Prieler, M., & Choi, J. (2014). Broadening the scope of social media effect research on body image concerns. Sex Roles, 71(11/12), 378–388 (SSCI). [Among top downloaded articles in Sex Roles in 2015]
  
• Kohlbacher, F., Prieler, M., & Hagiwara, S. (2014). Japan’s demographic revolution? A study of advertising practitioners’ views on stereotypes. Asia Pacific Business Review, 20(2), 249–268 (SSCI).
• Prieler, M., & Centeno, D. (2013). Gender representation in Philippine television advertisements. Sex Roles, 69(5), 276–288 (SSCI).
• Prieler, M. (2012). Gender representation in a Confucian society: South Korean television advertisements. Asian Women, 28(2), 1–26 (SSCI).
• Prieler, M. (2012). Social groups in South Korean television advertising: Foreigners and older people. Keio Communication Review, 34, 57–78.
• Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2011). Gender representation of older people in Japanese television advertisements. Sex Roles, 64(5/6), 405–415 (SSCI).
  
• Kohlbacher, F., Prieler, M., & Hagiwara, S. (2011). The use of older models in Japanese TV advertising: Practitioner perspective vs. consumer opinions. Keio Communication Review, 33, 25–42.
  
• Prieler, M. (2010). Othering, racial hierarchies, and identity construction in Japanese television advertising. International Journal of Cultural Studies, 13(5), 511–529 (SSCI).
• Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2010). Older celebrity versus non-celebrity television advertising: A Japanese perspective. Keio Communication Review, 32, 5–23.
• Hagiwara, S., Kohlbacher, F., Prieler, M., & Arima, A. (2010). 日本のテレビＣＭにおける高齢者表象と高齢者市場へのアプローチ―テレビCMの内容分析と広告関係者及び消費者の意識調査 [The representation of older people and the approaches to the silver market in Japanese television commercials: A content analysis of TV commercials and a survey among advertising agencies and consumers]. Ad Studies, 34, 68–69.
• Hagiwara, S., Kohlbacher, F., Prieler, M., & Arima, A. (2010). 日本のテレビＣＭにおける高齢者表象と高齢者市場へのアプローチ―テレビCMの内容分析と広告関係者及び消費者の意識調査 [The representation of older people and the approaches to the silver market in Japanese television commercials: A content analysis of TV commercials and a survey among advertising agencies and consumers]. Joseikenkyūhū, 43, 63–72.
  
• Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2009). Ältere Menschen in der japanischen Fernsehwerbung [Older people in Japanese television advertising]. Japanstudien, 21, 197–222.
• Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2009). How older people are represented in Japanese TV commercials: A content analysis. Keio Communication Review, 31, 5–21.
• Hagiwara, S., Prieler, M., Kohlbacher, F., & Arima, A. (2009). 日本のテレビ ＣＭにおける高齢者像の変遷：1997年と2007年の比較 [Changes in the representation of older people in Japanese TV commercials: Comparing the years 1997 and 2007]. Keio Media and Communications Research, 59, 113–129.
• Prieler, M. (2008). Specialties of Japanese television advertising. Minikomi, 76, 32–37.
• Prieler, M. (2007). The Japanese advertising family. Japanstudien, 19, 207–220.

Books

• Prieler, M., & Kohlbacher, F. (2016). Advertising in the aging society: Understanding representations, practitioners, and consumers in Japan. Basingstoke, UK: Palgrave Macmillan.

Book Chapters/Entries

• Prieler, M. (2020). Representation. In D. Merskin (Ed.), The SAGE International Encyclopedia of Mass Media and Society (pp. 1478-1480). New York, NY: Sage.
• Prieler, M. (2020). Cultivation theory. In D. Merskin (Ed.), The SAGE International Encyclopedia of Mass Media and Society (pp. 421-422). New York, NY: Sage.
• Prieler, M. (2020). Social cognitive theory. In D. Merskin (Ed.), The SAGE International Encyclopedia of Mass Media and Society (pp. 1592-1593). New York, NY: Sage.
• Prieler, M. (2016). Exploring Confucianism in understanding face-ism in online dating sites of Eastern and Western cultures. In S. S. Lim & C. Soriano (Eds.), Asian perspectives on digital culture: Emerging phenomena, enduring concepts (pp. 52–68). New York, NY: Routledge.
• Prieler, M., Kohlbacher, F., Hagiwara, S., & Arima, A. (2011). Silver advertising: Older people in Japanese TV ads. In F. Kohlbacher & C. Herstatt (Eds.), The silver market phenomenon: Marketing and innovation in the aging society (2nd ed., pp. 239–247). Heidelberg, Germany: Springer.
• Prieler, M. (2008). Silver advertising: Elderly people in Japanese TV ads. In F. Kohlbacher & C. Herstatt (Eds.), The silver market phenomenon: Business opportunities in an era of demographic change (pp. 269–277). Heidelberg, Germany: Springer.
• Prieler, M. (2006). Japanese advertising’s foreign obsession. In P. Lutum (Ed.), Japanizing: The structure of culture and thinking in Japan (pp. 239–271). Berlin, Germany: Lit-Verlag.