Bio – Dr Liane W.Y. Lee, PhD (Macquarie), MBA (Macquarie), BA (Psychology)/BBus (Monash), CFPCM
Programme Leader, Assistant Professor, BA (Hons) Public Relations and International Events Management, Technological and Higher Education Institute of Hong Kong
Dr Lee has 15 years of senior management experience in financial communication and product management. She had worked in HSBC and Standard Chartered Bank (HK) Limited in Personal, Small Medium Enterprise and Private Banking segments. Dr Lee represented HSBC in the launch of Renminbi and Deposit Protection Scheme with Hong Kong Monetary Authority. Her last post was Chief Operating Officer of a mining company based in the Asia Pacific region.
Dr Lee had developed a strategic research agenda in four specific areas of public relations-journalist engagement (Organization-Public Relations), guanxi (relationship marketing), financial and CSR communications with publications in Public Relations Review and Journal of Business Research. She has extended her research into the Belt and Road Region and published in “Belt and Road Initiative – Collaboration for Success”.
