Bruno's research interests include Mediatisation of Identity, Film Studies, Popular Entertainment, and Consumerism. He has (co)authored / peer-reviewed articles involving the issues of soft power, transnational pop culture and entertainment. He is currently in the process of finalizing a book about holiday television in the Balkans. For more information, please visit www.brunolovric.com
Conference Papers
- September 2014, "Harnessing the Soft Power: What Stories do Chinese Movies Tell about China?" at China's Media Go Global Conference in Tsinghua University, Beijing (China)
- November 2014, "Communicating Japan's Identity: Popular Films and Soft Power" at The Fifth Asian Conference on Media & Mass Communication 2014 (MediAsia2014) in Osaka (Japan)
- November 2015, "Asian Soft Power and Film" at Centre for Cultural Studies (Chinese University of Hong Kong) in Hong Kong, SAR China
- July 2015, "Hallyu goes to (Latin) America: a survey of K-pop and K-drama fandom in Spanish speaking countries" at The 9th International Convention of Asia Scholars in Adelaide, (Australia); Presented by Madrid Morales, Daniel
- November 2016, "The Bitter Side of Sugar: Effects of Multimodality on Health Information Learning and Behavioral Changes"; NCA 102nd Annual Convention in Philadelphia,(USA)
- April 2017, "Orientalist Selections in International Film Festivals"; Ubiquitous Cinema - Education, Mobility, and Storytelling Conference; Beijing Film Academy (China)
- August 2018, "Chinese Film Abroad: Balancing Soft Power and Orientalist Stereotypes in the "Big Three" Film Festivals"; AEJMC 101st Annual Conference in Washington DC (USA)
- June 2019, "Pokemon Fandom as a Folk Religion: Construction of Identities and Cultural Consumption in Hong Kong"; Asian Cinema Studies Society Conference, Singapore
- May 2020, "Past That Won’t Pass: Victory Day Holiday and Construction of
Collective Memories in Croatia;" International Communication Association Conference, Online
- May 2020, "The House of Black and White: Identities of Color and Power Relations in the Game of Thrones; " International Communication Association Conference, Online
Publications
- Lovric, B. (2015).“Soft Power”, Journal of Chinese Cinemas, doi: 10.1080/17508061.2016.1139798, issn: 1750-807X
- Madrid-Morales, D. and Lovric, B. (2015). ‘“Transatlantic connection”: K-pop and K-drama fandom in Spain and Latin America’, Journal of Fandom Studies 3(1), pp. 23–41, doi: 10.1386/jfs.3.1.23_1
- Lovric B., Liu B. and Scialpi V. (2018). "Consumer Behavior and Popular Media: Multimodal Effects of a Documentary “The Men Who Made Us Fat”; International Journal of Social Science and Humanities Research, Vol. 6, Issue 4
- Lovric, B. (2018). "From Film Stories to National Soft Power: Policies and Film Content of South Korea, Japan and China" in Palgrave Handbook for Asian Cinema, doi: 10.1057/978-1-349-95822-1; isbn: 978-1-349-95821-4
- Lovric, B. and Hernandez, M. (2019). "The House of Black and White: Identities of Color and Power Relations in the Game of Thrones" in Revista Nos Journal, Vol. 4, Issue 2; ISSN: 2448-1793
- Lovric, B (2019). “Pokémon Fandom as a Religion: Construction of Identity and Cultural Consumption in Hong Kong” in Handbook of Fandom in Contemporary Consumer Culture; ISBN13: 9781799810483
Teaching Experience
(Instructor of Record)
- 2006-09 Fundamentals of Acting [Ohio State University]
- 2006-09 Introduction to Theatre [Ohio State University]
- 2016-2017 Communication Fundamentals [City University of Hong Kong]
- 2017 International Communication [City University of Hong Kong]
- 2017-2018 Fundamentals of Advertising [City University of Hong Kong]
- 2020 Visual Communication [City University of Hong Kong]
- 2020 Media and Society [City University of Hong Kong]
- 2020 Internet, Multimedia and Information Society [Chinese University of Hong Kong]
- 2020 PR Writing for Creative Industries [Chinese University of Hong Kong]
(Course TA)
- 2016 Fundamentals of Media & Communication [City University of Hong Kong]
- 2015 Global Communication [City University of Hong Kong]
- 2015 International Communication [City University of Hong Kong]
- 2014-2015 Graffiti as Graphic and Global Communication [City University of Hong Kong]
Invited Guest Lectures
- Febraury (2015); "Acting Tecniques for Public Speaking"; [Savannah College of Art and Design]
- October (2015); "Selling Your Idea: Drama Skills and Storytelling in the Public Presentation"; [The Hong Kong Polytechnic University]
- May (2016); “ICA Conference Presentations: Tips and Practices”; [City University of Hong Kong]
- October (2016); "The impact of clients' oral ‘pitch’ presentation skills on business angels' initial screening decisions"; [The Hong Kong Polytechnic University]
- November (2017); "Public Speaking and Storytelling"; [The Hong Kong Polytechnic University]
- November (2018); "Public Speaking and Theatre Techniques"; [The Hong Kong Polytechnic University]
- November (2018); "Internet Communication: Digital Storytelling"; [City University of Hong Kong]