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Prof. Xigen LI
Professor / Head
Dr Stella CHIA
Associate Prof. / Associate Head
Prof. Jonathan ZHU
Chair Professor
Dr Zhou HE
Associate Professor
Dr Li Crystal JIANG
Associate Professor
Dr Tetsuro KOBAYASHI
Associate Professor
Dr Fen LIN
Associate Professor
Dr Wan-Ying LIN
Associate Professor
Dr Marko SKORIC
Associate Professor
Dr Chris Fei SHEN
Associate Professor
Dr Yue (Nancy) DAI
Assistant Professor
Dr Guanxiong HUANG
Assistant Professor
Dr Ki Joon KIM
Assistant Professor
Dr Limin LIANG
Assistant Professor
Dr Xiaofan LIU
Assistant Professor
Dr Yuan WANG
Assistant Professor
Mr Sing Lai Sunny CHAN
Instructor
Ms Sonia YEUNG
Instructor/Departmental Internship Coordinator

Professor Xigen LI 李喜根

Diploma (Fudan University), MA (Chinese Academy of Social Sciences), PhD (Michigan State University)

Professor / Head

Staff Photo

Contact Information

Office: M5057
Phone: +(852) 3442 8602
Fax: +(852) 3442 0228
Email: lixigen@cityu.edu.hk
Website:
Personal CV: Personal CV
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Research Interests

  • Media Use and Online Communication Behavior
  • Media Effects in the Digital Age
  • Social Influence on Media Content

Research Interest

  • Dr Li's research focuses on impact of communication technology on mass communication, media use and online communication behavior, media effects in the digital age, and social influence on media content. His publications appeared in Journal of Communication, Journalism and Mass Communication Quarterly, Journal of Broadcasting and Electronic Media, Journal of Computer-mediated Communication, New Media and Society, and Communication Yearbook.

Teaching Areas

  • Dr. Li joined the faculty in January 2008. Before that, he taught at Louisiana State University, Arkansas State University and Southern Illinois University for a total of nine years. Dr. Li teaches television news reporting and production, media and society, communication fundamentals, international communication, and quantitative research methods.

Publications

Refereed Journal Articles

  • 1) Wanqi Gong & Xigen Li (2018). Microblogging reactions to celebrity endorsement: Effects of parasocial relationship and source factors, Chinese Journal of Communication, doi:10.1080/17544750.2018.1511607. (SSCI journal)
  • 2) Xigen Li (2018). Media exposure, perceived efficacy and protective behaviors during a public health emergency, International Journal of Communication, 12, 2641–2660. (SSCI journal)
  • 3) Xiaohua Wu & Xigen Li (2017). Effects of mass media exposure and SNS involvement on risk perception of and precautionary behavior toward haze issue in China, International Journal of Communication, 11. (SSCI journal)
  • 4) Wanqi Gong & Xigen Li (2017). Engaging fans on microblog: The synthetic influence of parasocial interaction and source characteristics on celebrity endorsement, Psychology & Marketing, 34(7), 720-732. (SSCI journal).
  • 5) Xigen Li (2014), Time Span of News Coverage as an Antecedent of Perceptual and Behavioral Components of Third-Person Effect, Asian Journal of Communication, 25(2) 115-134. (SSCI journal)
  • 6) Lily Zeng, Lijie Zhou, and Xigen Li (2014), Framing Strategies at Different Stages of Crisis: Coverage of the “July 5th” Urumqi Event by Xinhua, Reuters, and AP, International Communication Gazette, 77(1), 51-73. (SSCI journal)
  • 7) Xigen Li (2014), Perceived channel efficiency and motivation and orientation of information seeking as predictors of media dependency, Telematics and Informatics, Vol. 31, No. 4, 628-639. (SSCI journal)
  • 8) Xigen Li (2013), Innovativeness, Personal Initiative, and News Affinity as Predictors of Mobile Phone Use as a News Device, Chinese Journal of Communication, Vol. 6, No. 3, 350-373. (SSCI journal)
  • 9) Xigen Li and Xudong Liu (2013), Selective Exposure, Extended Exposure and Side-tracked Exposure: A Model of Media Exposure on the Internet and the Consequential Effects, Communication Yearbook 37, 323-347
  • 10) Xigen Li and Li Zeng (2011), Diminishing Variation of Technology Advantages: A Study of Predictors of Adoption and Use of Podcast, Southwestern Mass Communication Journal, Vol. 27, No. 1, 69-83.
  • 11) Xigen Li (2011), Factors Influencing Willingness to Contribute Information to Online Communities, New Media & Society, Vol 13, No. 2, 279-296. (SSCI journal)
  • 12) Xigen Li and Xudong Liu (2010), Media Frames and Coverage of Same-Sex Marriage of Five U.S. Newspapers, Howard Journal of Communications, Vol. 21, No. 1, 72-91. (SCOPUS journal)
  • 13) Xigen Li and Nico Nergadze (2009), Deterrence Effect of Four Legal and Extra-Legal Factors on Online Copyright Infringement, Journal of Computer-mediated Communication, Vol. 14, No. 2, 307-327. (SSCI journal)
  • 14) Xigen Li (2008), Third-person Effect, Optimistic Bias and Sufficiency Resources in Internet Use, Journal of Communication, Vol. 58, No. 3, 568-587. (SSCI journal)
  • 15) Xigen Li (2007), Stages of a Crisis and Media Frames and Functions: U.S. Television Coverage of the 9/11 Incident during the First 24 Hours, Journal of Broadcasting and Electronic Media, Vol. 51, No. 4, 670-687. (SSCI journal)
  • 16) Xigen Li and Lin Zhuang (2007), Cultural Values in Internet Advertising: A Longitudinal Study of the Banner Ads of the Top 100 U.S. Web Sites, Southwestern Mass Communication Journal, Vol. 23, No. 1, 57-72.
  • 17) Lin Zhuang and Xigen Li (2007), Cultural Values Reflected in U.S. Online Banner Advertisements, Journal of International Business Disciplines, Vol. 1, No. 2, 73–89.
  • 18) Xigen Li (2006), Xigen Li (2006), Effects of Course Materials Available on the Web on Students’ Class Engagement and Learning Outcomes, Electronic Journal of Communication, Vol. 16, No. 1 & 2, http://www.cios.org/www/ejc/v16n1.htm.
  • 19) Xigen Li (2006), National Interest and Source Stance in the Coverage of U.S.-China Relations: A Content Analysis of The New York Times and People’s Daily (1987-1996), China Media Research, Vol. 2, No. 4, 48–59.
  • 20) Xigen Li and Ying Kong (2006), U.S. Regional Newspapers’ Coverage of China’s Entry into the WTO, International Communication Bulletin, Vol. 41, No. 1-2, 22–36.
  • 21) Xiaoge Hu, Xigen Li, and Richard Nelson (2005), The World Wide Web as a Vehicle for Advertising Movies to College Students: An Exploratory Study, Journal of Website Promotion, Vol. 1, No. 3, 115–121.
  • 22) Xigen Li (2003), National Interest and Coverage of U.S.-China Relations: A Content Analysis of The New York Times and People’s Daily (1987-1996), International Communication Bulletin, Vol. 38, No. 3–4, 29–41.
  • 23) Xigen Li and Neil Melançon (2003), Perception of and Reactions to the Presence of URL’s in Print Advertising of a Non-Technology Brand, Southwestern Mass Communication Journal, Vol. 19, No. 1, 76–86.
  • 24) Xigen Li and Ralph Izard (2003), 9/11 Attack Coverage Reveals Similarities, Differences, Newspaper Research Journal, Vol. 24, No.1, 204–219.
  • 25) Xigen Li (2002), Web Page Design Affects News Retrieval Efficiency: A Content Analysis of Five U.S. Internet Newspapers, Newspaper Research Journal, Vol. 23, No.1, 38–49.
  • 26) Jim Detjen, Fred Fico and Xigen Li (2000), Changing Work Environment of Environmental Reporters, Newspaper Research Journal, Vol. 21, No. 1, 2–12.
  • 27) Xigen Li (1998), Web Page Design and Graphic Use of Three U.S. Newspapers, Journalism & Mass Communication Quarterly, Vol. 75, No. 2, 353–365. (SSCI journal)
  • 28) Xigen Li and Charles St. Cyr (1998), Human Rights in China, A Pawn of a Political Agenda? A Content Analysis of The New York Times (1987-1996), Gazette, International Journal for Communication Studies, Vol. 60, No. 6, 531–547. (SSCI journal)

Refereed Journal Articles in Chinese

  • 1) Liu, Xudong, Li, Xigen & Liu Yang (2017). Selective Exposure and Sidetracked Exposure within the Internet Media Context, "互联网传播环境下的选择性接触与偏轨接触," Academia Bimestris,《学海》, No. 2, 123-129. (中文社会科学引文索引CSSCI来源期刊)

    2) Li, Xigen (2017). Study International Communication Effects with Social Science Approach "用社会科学方法研究国际传播效果," International Communication, 《对外传播》,No. 1, 44-47.

    3) Yan, Jing & Li, Xigen (2015). Theoretical Innovation and Model Construction in Health Communication Research "健康传播研究的理论关照、模型构建与创新要素," Chinese Journal of Journalism & Communication ,《国际新闻界》, No. 11, 6-20. (中文社会科学引文索引CSSCI来源期刊)

    4) Xigen Li, Liu Yang (2013), Theoretical Perspectives for Studying International News Reporting “国际新闻报道研究理论框架与视角,” Shanghai Journalism Review 《新闻记者》, No. 9, 30-35.(中文社会科学引文索引CSSCI来源期刊)

    5) Liu Yang, Xigen Li (2012), New Media Studies and Knowledge Increment “新媒体传播研究及知识增量,”Chinese Journal of Journalism & Communication 《国际新闻界》, No. 8, 72-78.(中文社会科学引文索引CSSCI来源期刊)

    6) Xigen Li (2009), Understanding Communication Theory and Scientific Study of Journalism and Mass Communication “新闻与传播学理论以及新闻与传播学科学研究,”Journalism and Communication 《新闻与传播研究》, No. 1, 19-24. (中文社会科学引文索引CSSCI来源期刊)

    7) Xigen Li (2008), Advance Journalism and Mass Communication Research under the International Context “我国新闻与传播学研究国际化的途径,” China Media Report 《中国传媒报告》, No. 4, 57-64.

    8) Xigen Li (2006), Only “American- Style Research” is High Level Research? On Research Approaches of Journalism and Mass Communication Studies “‘美国式的研究’才是高质量的研究?” International Journalism 《国际新闻界》, No. 7, 45-49. (中文社会科学引文索引CSSCI来源期刊)

    9) Xigen Li and Ana Keshelashvili (2005), Perceived Benefit and Threat in Internet Use “网络使用和风险模式初探,” Journalism University 《新闻大学》, No. 2, 72-77. (中文社会科学引文索引CSSCI来源期刊)

Books


Book Chapters

  • 1) Xigen Li (2014), Mobile and News: Effects of Technology and Informational Factors, in Xiaoge Xu (ed.), Mobile Media and Communications: Social, Political and Economic Implications, IGI Global, Hershey, PA, 284-310.
  • 2) Jay Perkins and Xigen Li (2010), Cruising on Autopilot: How the Media Covered 9/11, in Ralph Izard and Jay Perkins (ed), Lessons from Ground Zero: Media Response to Terror, Transaction Publishers, New Brunswick, NJ, 33-49.
  • 3) Xigen Li and Jay Perkins (2010), Consolation: Was It a Virtual Catharsis? in Ralph Izard and Jay Perkins (ed), Lessons from Ground Zero: Media Response to Terror, Transaction Publishers, New Brunswick, NJ, 51-60.
  • 4) Xigen Li and Ralph Izard (2010), Different Functions: Television and Newspaper, in Ralph Izard and Jay Perkins (ed), Lessons from Ground Zero: Media Response to Terror, Transaction Publishers, New Brunswick, NJ, 113-120.
  • 5) Xigen Li (2010), Effects of Course Materials Available on the Web on Students’ Class Engagement and Learning Outcomes, in Concetta M. Stewart, Catherine C. Schifter and Melissa E. Markaridian (ed.), Teaching and Learning with Technology: Beyond Constructivism, Routledge, New York, 29-48.
  • 6) Xigen Li (2006), Graphic Use and Interconnectedness of the Internet Newspapers, a Many-to-Many Communication Model, in Xigen Li (ed.), Internet Newspapers: The Making of a Mainstream Medium, Lawrence Erlbaum Associates, Mahwah, NJ, 35–47.
  • 7) Xigen Li (2006), Web Design and News Retrieval Efficiency: A Content Analysis of Five U.S. Internet Newspapers, in Xigen Li (ed.), Internet Newspapers: The Making of a Mainstream Medium, Lawrence Erlbaum Associates, Mahwah, NJ, 65–80.
  • 8) Xigen Li (2006), Functional Alternatives in Obtaining News Online: An Experimental Study of Three U.S. Internet Newspapers, in Xigen Li (ed.), Internet Newspapers: The Making of a Mainstream Medium, Lawrence Erlbaum Associates, Mahwah, NJ, 81–98.
  • 9) Zhanwei Cao and Xigen Li (2006), Effect of Growing Internet Newspapers on Circulation of U.S. Print Newspapers, in Xigen Li (ed.), Internet Newspapers: The Making of a Mainstream Medium, Lawrence Erlbaum Associates, Mahwah, NJ, 121–137.
  • 10) Qian Zeng and Xigen Li (2006), Factors Influencing Interactivity of the Internet Newspapers: A Content Analysis of 106 U.S. Internet Newspapers, in Xigen Li (ed.), Internet Newspapers: The Making of a Mainstream Medium, Lawrence Erlbaum Associates, Mahwah, NJ, 139–158.
  • 11) Renee duPlessis and Xigen Li (2006), Cross-Media Ownership and Its Effect on Technological Convergence of Online News Content, in Xigen Li (ed.), Internet Newspapers: The Making of a Mainstream Medium, Lawrence Erlbaum Associates, Mahwah, NJ, 159–175.
  • 12) Xianyi Ye and Xigen Li (2006), Internet Newspapers’ Public Forum and User Involvement, in Xigen Li (ed.), Internet Newspapers: The Making of a Mainstream Medium, Lawrence Erlbaum Associates, Mahwah, NJ, 243–259.
  • 13) Xigen Li (2006), News of Priority Issues in Print vs. Internet Newspapers, in Xigen Li (ed.), Internet Newspapers: The Making of a Mainstream Medium, Lawrence Erlbaum Associates, Mahwah, NJ, 261–281.
  • 14) Xigen Li and Ralph Izard (2005), 9/11 TV, Newspaper Coverage Reveals Similarities, Differences, in Elinor Kelley Grusin and Sandra H. Utt (eds.), Media in an American Crisis: Studies of Sept. 11, 2001, University Press of America, New York, 89–103.
  • 15) Kirsten Mogensen, Laura Lindsay, Xigen Li (2002), Jay Perkins and Mike Beardsley, How Television News Covered the Crises: The content of CNN, CBS, ABC, NBC and FOX News on September 11, in Bradley Greenberg (ed.), Communication and Terrorism, Hampton Press, NY, 101–120.

Recent Activities

Several research projects are ongoing:

  • 1. Media Exposure and Protective Behavior during a Public-Health Emergency

    Dr. Li received General Research Fund (GRF) (HK$541,232) from University Grant Committee (UGC) of the Hong Kong Special Administrative Region in 2014 for the research project investigating media exposure and protective behavior during a public health emergency.

  • 2. Acquisition and Processing of Health Enhancement Advice and Behavioral Beliefs and Intentions

    This project will explore how the acquisition and processing of health enhancement advice from the media influence behavioral beliefs and intentions. Need for cognition, information channel beliefs and information sufficiency will first be tested as antecedents of two types of information acquisition, namely, information seeking and scanning, and two modes of information processing, namely, heuristic and systematic. Information acquisition and processing will then be examined to identify their respective effects on behavioral beliefs and intentions. Finally, the mechanism by which information acquisition and processing affect behavioral beliefs and intentions mediated by health consciousness and perceived efficacy will be examined.