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BA (Autonomous University of Barcelona), MA (Freie Universität Berlin)

Ph.D. Candidate / Senior Research Assistant

Staff Photo

Contact Information

Office: M5102
Email: dani.madrid@cityu.edu.hk
Website: www.danimadrid.net
Personal CV: Personal CV
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Research Interests

  • International communication
  • Journalism in global contexts
  • Chinese media
  • Cultural diplomacy
  • East Asian popular culture
I'm a doctoral student interested in the interplay of politics, society and the media. I am a trained journalist with over 10 years of experience in reporting on World Affairs for TV. I am interested in contemporary East Asia (China, Japan and the Korean Peninsula), popular culture and the new media, as well as in distance learning and non-formal education. Research for my doctoral dissertation on the presence of Chinese media companies in Africa, has taken me to Nairobi (Kenya), Cape Town (South Africa) and Beijing (China), and back to Hong Kong (China).

Selected Publications

  • Madrid-Morales, D. and Wasserman, H. (2017) "Chinese media engagement in South Africa: what is its impact on local journalism?," Journalism Studies
  • Madrid-Morales, D. (2016). Book Review: Identity and pleasure: the politics of Indonesian screen culture, Asian Journal of Communication, doi: 10.1080/01292986.2015.1128138
  • Madrid-Morales, D. (2016). "Why are Chinese media in Africa? Evidence from three decades of Xinhua’s news coverage of Africa", in Zhang, X., Wasserman, H., Mano, W. (Eds.) China’s Soft Power in Africa: promotions and perceptions, Basingstoke: Palgrave
  • Madrid-Morales, D. and Lovric, B. (2015). ‘“Transatlantic connection”: K-pop and K-drama fandom in Spain and Latin America’, Journal of Fandom Studies 3(1), pp. 23–41, doi: 10.1386/jfs.3.1.23_1
  • Madrid-Morales, D. (2015). "China’s International Television Broadcasting and the Spanish speaking world" in Luo, Q., Svensson, G., Rydholm, L. (Eds). Global Media Worlds and China. Beijing: Communication University of China Press, pp. 187-203

Selected Conference Papers

  • June 2016, "Direct and Mediated Intercultural Contact: A Study of Attitudes Towards North Korea" at International Communication Association Annual Conference in Fukuoka (Japan)
  • June 2016, "Media Consumption and Asian Values as Predictors of Attitudes Towards Media Freedom in East and South East Asia" at International Communication Association Annual Conference in Fukuoka (Japan)
  • January 2016, "China’s online public diplomacy in Africa: structure, images and discursive practices’" at Building Images: Exploring 21st Century Sino-African dynamics through cultural exchange, media representation, and translation in Nottingham (United Kingdom)
  • July 2015, "Hallyu goes to (Latin) America: a survey of K-pop and K-drama fandom in Spanish speaking countries" at 2015 International Convention of Asian Scholars (ICAS 9) in Adelaide (Australia), co-authored with Bruno Lovric
  • July 2015, "Neutrality, perspective and framing: a content analysis of
    news in international broadcasting in Spanish" at International Association of Mass Communication Research Conference (IAMCR 2015) in Montreal (Canada), co-authored with Miriam Hernandez
  • July 2015, "Structure and agency in the newsroom: incorporating structuration
    theory into the sociology of news" at International Association of Mass Communication Research Conference (IAMCR 2015) in Montreal (Canada)
  • June 2015, "Chinese media in South Africa: attitudes and awareness amongst media practitioners" at nternational Round Table Conference on China-Africa Communications in Communication University of China, Beijing (China), co-authored with Herman Wasserman
  • September 2014, "Why are Chinese media in Africa? Evidence from Xinhua’s news coverage of Africa in 1982 and 2012" at the International Symposium 'China’s Soft Power in Africa: emerging media and cultural relations between China and Africa' in Nottingham University Ningbo Campus, Ningbo (China)
  • September 2014, "Global television news in Spanish: a comparison of news content on CCTV-E, RT and HispanTV" at China's Media Go Global Conference in Tsinghua University, Beijing (China)
  • July 2014, "News coverage of GM food in three developing economies: a comparison of Brazilian, Chinese and Indian newspapers" at International Association of Mass Communication Research Conference (IAMCR 2014) in Hyderabad (India)
  • July 2014, "Exercising soft power in the living room: television drama in CCTV’s foreign language channels" at New European Research on China Conference in Beijing (China)
  • June 2013, "'According to sources…': The use of sources in reporting China in the European press." at the Eight International Convention of Asia Scholars (ICAS8) in Macau (China)
  • June 2011, "CCTV-E o la televisión en español desde China: Contenidos y audiencias" at Congreso Iberoamericano de Estudios chinos in Barcelona (Spain)
  • October 2011, "China's International Broadcasting and the Spanish speaking world" at Global Media Worlds and China International Conference in Uppsala (Sweden)
  • May 2011, "Welcome To 'OCCIDENT': Representations Of Western Europe In Takao Saito's Golgo 13" at Congreso Internacional "Itinerarios, Viajes y Contactos Japón-Europa" in Valladolid (Spain)

Teaching Experience

Video Production

  • 2016/2017 (Semester B) Crisis Communication and Management
    City University of Hong Kong
  • 2016/2017 Video Production (Semester A)
    City University of Hong Kong
  • 2007/11 Japonès I: introducció a la llengua i l'escriptura japonesa [Introduction to Japanese language and writing]
    Universitat Oberta de Catalunya (www.uoc.edu)
  • 2010/11 Japonès i mitjans de comunicació [Japanese and the mass media]
    Universitat Autònoma de Barcelona (www.uab.cat)
  • 2010/14 Geografia de l'Àsia oriental [Geography of East Asia]
    Universitat Oberta de Catalunya (www.uoc.edu)
  • 2012/13 Política de l'Àsia Oriental [Politics of East Asia]
    Universitat Autònoma de Barcelona (www.uab.cat)
  • 2012/13 Societat de l'Àsia Oriental [Societies of East Asia]
    Universitat Autònoma de Barcelona (www.uab.cat)
  • 2012/now Territori, població i medi ambient a la Xina i el Japó [Land, people and the environment in China and Japan]
    Universitat Oberta de Catalunya (www.uoc.edu)

Professional Affiliations

  • Member of International Communication Association (ICA)
  • Member of European Association of Chinese Studies (EACS)
  • Member of the Association of Asian Studies (AAS)
  • Member International Association of Mass Communication Research (IAMCR)


  • BA Journalism (Universitat Autònoma de Barcelona)
  • BA East Asian Studies (Universitat Autònoma de Barcelona)
  • MA Contemporary East Asia (Universitat Autònoma de Barcelona)
  • MA International Relations (Freie Universität Berlin)