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Associate of Business Administration (General Management)
PROGRAMME AIMS
Upon successful completion of this programme, students will be able to:
- Communicate efficiently in English as well as Chinese both orally and in writing in different business environments;
- Apply interpersonal skills and innovativeness in solving problems that you are likely to encounter in business practices;
- Analyze, explain and apply broad-based business knowledge;
- Demonstrate ethical and professional managerial practices in both local and international dimensions;
- Demonstrate analytical thinking and problem solving skills in meeting workplace challenges.
FURTHER STUDIES AND CAREER PROSPECTS
- Graduates can continue their studies in a relevant degree programme, both locally and overseas. For local universities, graduates can apply for admission to Year 2 (senior year) of both government-funded and non-government funded business/commerce degree programmes such as BBA (Hons) programmes offered by City University of Hong Kong, Hong Kong Polytechnic University, and Hong Kong Baptist University. For overseas universities, graduates can apply for admission to senior year of business/commerce degree programmes (which are offered either locally or in overseas countries), e.g. Curtin University of Technology, Macquarie University, De Montfort University, University of Hull, Edinburgh Napier University, Northumbria University, Oxford Brookes University, University of Portsmouth etc. For details, please refer to the iPASS of HKSAR at http://www.ipass.gov.hk/eng/.
- Graduates may be employed in a wide range of management and professional positions, such as human resources and sales and marketing, advertising, media, public relations, purchasing, merchandising and general administration positions.
MAIN SUBJECT AREAS
- Marketing and Marketing Communication
- Human Resources Management
- China Business Management
- Interactive Managerial Skills
- Entrepreneurship
- Accounting Theories and Practices
- Electives in General Management, Marketing and Human Resources Management are offered in the second year.
PROGRAMME SPECIFIC ENTRANCE REQUIREMENTS
Passes in HKCEE/ HKALE AS/ HKALE must include one of the following subjects:
- Mathematics, Additional Mathematics, Pure Mathematics and Applied Mathematics, or equivalent
MODE OF STUDY
Two-year Full-time
CEF REIMBURSABLE
The programme/ course(s) in the programme has (have) been included in the list of reimbursable programmes / courses for applications to the Continuing Education Fund.
ENQUIRIES
- Tel: 3442 5495
- Fax: 3442 0265
- Division of Commerce Homepage http://www.cityu.edu.hk/cm