News
2017-01-27
中文及歷史學系學生獲2016年金帆大獎學生大獎銅獎
CAH students won the Bronze Prize Students’ Award at the 2016 Kam Fan Awards

香港城市大學中文及歷史學系四年級學生馬藝嘉、王芷甯、陳穎怡、吳雨桐,合力製作的投稿作品《萬能藥:美麗新世界》,被香港廣告商會(The Association of Accredited Advertising Agencies of Hong Kong) 評為2016年金帆大獎學生大獎銅獎。

4位修讀廣告中文的同學,在郭錦鴻老師的指導和協助下,把功課塑造成比賽作品,以「浪漫主義」結合「意象」,並活用「反諷」等修辭,投稿參加今年以「萬能藥」為主題的金帆獎學生大獎,並在芸芸200隊大專賽隊中脫穎而出,勇奪銅牌。

金帆獎學生大獎是自1990年起香港廣告商會每年舉辦的公開比賽,目的在於鼓勵和培養年輕人及本地人才,發揮潛能和創意,為香港的廣告界注入新的思維和元素,協助香港的廣告走向世界。

為此,我們祝賀4位同學,並盼望他們未來能繼續發揮創意,學以致用,更進一步!

Full Heal: The Beautiful New World, a commercial co-produced by four students from the Department of Chinese and History, clinched the Bronze Prize Students’ Award at the 2016 Kam Fan Awards, organised by The Association of Accredited Advertising Agencies of Hong Kong (HK4As).

Under the guidance and assistance of Mr KWOK Kam-hung, the course instructor of “Chinese for Advertising”, MA Ngai-ka, WONG Tsz-ning Lucia, CHAN Wing-yi and WU Yutong restyled their assignment as a competition entry. In addition to combining ‘romanticism’ with ‘imagery’, the team employed rhetoric techniques such as ‘sarcasm’ in their submission. The team won the Bronze Prize, and was one of the 200 teams from local tertiary institutes.

First launched in 1990, the Kam Fan Awards Students’ Award is an annual public competition presented by HK4As, which aims to encourage and nurture the young talents of Hong Kong. Students are inspired to fully realise their potential and creativity, and through bringing new ideas and elements to Hong Kong’s advertising industry, help to bring Hong Kong’s commercials to the international stage.

We congratulate the team and hope they will continue to be creative and strive for excellence!

Cover photo: The 2016 Kam Fan Awards Presentation Gala was held on the evening of 25 November, 2016, at the Hong Kong Convention and Exhibition Centre. The four winning students were invited on stage to receive their awards.