Everywhere we look, people are using fashion to communicate self and society – who they are, and where they belong.

Edited by Dr Anne PEIRSON-SMITH, Assistant Professor in the Department of English, City University of Hong Kong, and Professor Joseph H. HANCOCK II, Professor in the Department of Design & Merchandising, Drexel University, Transglobal Fashion Narratives is a new book that presents an international, interdisciplinary analysis of those narratives. Moving from sweatshop to runway, page to screen, camera to blog and artist to audience, the book examines fashion as a mediated form of content in branding, as a literary and filmic device, and as a personal form of expression by industry professionals, journalists and bloggers.

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Transglobal Fashion Narratives : Clothing communication, style statements and brand storytelling
By Dr Anne Peirson-Smith
Assistant Professor
Department of English
City University of Hong Kong

Professor Joseph H. Hancock II
Professor
Department of Design & Merchandising
Drexel University

ISBN: 9781783208449 (Hardback)
Published by Intellect Ltd., 2018