News

A dual-degree programme with Northwestern University

"When a group of administrative leaders from Northwestern University (Northwestern) in the United States visited our department two years ago, I immediately realised that it was an opportunity we could not miss," said Dr HE Zhou, Associate Head of the Department of Media and Communication (COM).

A courtesy visit thus turned out to be a meeting that led to a dual Master's degree programme (the Program). between COM at City University of Hong Kong and Medill School of Journalism, Media, Integrated Marketing Communications (Medill) at Northwestern University in the United States.

The Program, the only one of its kind in the world, will be launched in the academic year of 2016-17 with an enrollment of 20 students. It combines the strengths of two leading academic units and is expected to help further and expand the global presence of CityU and Medill.

Northwestern was ranked the 32nd in the QS World University Rankings in 2015. Medill developed the first graduate programme in Integrated Marketing Communications in the world and continues to lead and innovate in the field today.

CityU's Department of Media and Communication is a fast-growing academic unit despite its short history. Its world ranking and its leading position in research in Hong Kong, as evidenced in the Research Assessment Exercise 2014, attest to its rapid progress and rising reputation worldwide.

Before Northwestern decided on COM as its strategic partner, a team of its administrators visited several leading universities across Asia. They finally found CityU's Department of Media and Communication to be the best fit, given its compatible curriculum, a strong team of scholars and specialists, the state-of-the-art facilities, and an ability to develop a visionary programme.

In the dual-degree programme, students will study in COM's existing Master of Arts in Integrated Marketing Communication (MAIMC) for one year to earn a Master's degree from CityU, followed by three quarters' studies in the Master of Science programme in Integrated Marketing Communications in Medill to earn a Master's degree from Northwestern, with credits transferred from CityU.