Bachelor of
and Media Studies


QF Level: 5

QR Registration No.: 16/000324/L5

QR Reg. Validity Period: 29/8/2016–28/8/2020

This programme is accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications to reach HKQF level 5, which is equivalent to the standing of bachelor's degrees offered by local universities in Hong Kong. The degree qualification is formally recognised by the Government for employment purposes within the Civil Service.


This is an exempted programme under the Non-local Higher and Professional Education (Regulation) Ordinance in Hong Kong. It is a matter of discretion for individual employers to recognise any qualifications to which these programmes may lead.


Why study a Bachelor of Communication and Media Studies?

If you are passionate about effective communication and have a creative personality, and aspire to pursue a career in the creative media industry, UOW’s Bachelor of Communication and Media Studies is for you.


UOW’s Bachelor of Communication and Media Studies degree is an interdisciplinary degree that offers a broad introduction to the changing fields of communication and media. This degree has a strong international focus, and places emphasis on students developing independent research skills that are appropriate to a wide range of professional settings. You will learn from experts in their fields who head international committees and edit journals that have world-wide circulation, experts who are exploring socio-political issues in health, science and technology, law and the environment and who research the vibrancy of languages and cultural impact of the electronic culture.


In 2016 UOW has been ranked in the top 150 in the world for Communication and Media Studies (QS World rankings by subject).


What will you learn?

Students are introduced to core concepts in the academic study of media and communication practice, as well as flexible and transferable skills that will prepare graduates for informed engagement with global media culture across a range of careers. Students graduating from the Bachelor of Communication and Media Studies will be able to:

  • Analyze media and communication research and practice in local, national and global contexts
  • Synthesize theoretical and practical knowledge of media and communication issues and apply to the changing dynamics of the field
  • Demonstrate an understanding of the ethical dimensions of media and communication issues and how to address these in different contexts as responsible global citizens
  • Develop and apply a set of relevant critical and professional skills for local, national and global media contexts
  • Design possible solutions to unpredictable and complex communication and media issues by applying creative and critical thinking skills
  • Articulate a critical understanding of the extent to which the media represent diversity and cultural difference.

Career opportunities

You will gain knowledge about how communication practices and the use of different technologies are integrated with our professional, social and political lives. You will also address relevant global, economic and political issues affecting the media and communications industries. Graduates will be equipped with knowledge and experience to move into many types of careers such as:

  • Advertising
  • Public Relations
  • Corporate Branding
  • Marketing
  • Journalism

Entry requirements

Students applying for entry into the UOW degree must have successfully completed a relevant associate degree or higher diploma from a recognized institution. Applicants from unrelated disciplines who have a achieved a score equivalent to the required GPA (see below) and have demonstrated foundation knowledge in communication and media studies may also be considered. Admittance into the programme is at the sole discretion of UOW.


Students applying for entry into a UOW degree must meet the University’s English language requirements. The website can be found at: www.uow.edu.au/future/international/apply/english/index.html.


Qualified graduates from the following programmes can be admitted directly to Bachelor of Communication and Media Studies:


Community College of City University (CCCU)

  • Associate of Arts in Bilingual Communication Studies (French and English)*
  • Associate of Arts in Bilingual Communication Studies (Korean and English)*
  • Associate of Arts in Bilingual Communication Studies (Spanish and English)*
  • Associate of Arts in Communication and Public Relations*
  • Associate of Arts in English for Professional Communication*
  • Associate of Social Science in Public Relations and Advertising*
  • Associate of Arts in Translation and Interpretation¹
  • Associate of Arts in Digital Visual Design¹
  • Associate of Social Science in Applied Social Studies¹
  • Associate of Social Science¹
  • Associate of Science in Creative & Interactive Media Production¹

HKU SPACE Community College (SPACE)

  • Associate of Arts, Media and Cultural Studies¹
  • Associate of Arts Advertising and Creative Media°
  • Associate of Arts, Media, Cultural and Creative Studies°
  • Associate of Arts International Journalism°

Hong Kong Community College (HKCC)

  • Associate of Arts Public Relations and Communication°
  • Associate of Arts Language and Culture°
  • Associate of Arts English for Business Communication°

Lingnan Community College

  • Associate of Arts Cultural Studies and Communication°

College of International Education, Hong Kong Baptist University

  • Associate of Arts, Media and Communication*
  • Associate of Arts, Creative Media Writing*
  • Associate of Arts, Film Television and Digital Media Studies*
  • Associate of Arts Journalism*
  • Associate of Arts Creative Communication*
  • Associate of Arts Creative Digital Media Design°

Admission is not limited to graduates from the above programmes. Applicants from other programmes will be assessed individually.


Required GPAs:

* minimum GPA 2.0/4.0

¹ minimum GPA 2.1/4.0

° minimum GPA 2.4/4.0


Programme structure

All students are required to complete nine (9) subjects worth eight (8) credit points each to be awarded the Bachelor of Communication and Media Studies (Global Media and Communication Major) from the list below:

Subject code Subject name Credit Point Value Session*

BCM 232

Global Media and Social Justice


Semester A

BCM 288

Transnational Media and Culture Industries


Semester A

DIGC 202

Global Networks


Semester A

CST 333

Hollywood and Beyond: Genres Across


Semester B

BCM 210

Research Practices in Media and Communication


Semester B

DIGC 330

Digital Asia


Semester B

BCM 240

Media, Audience, Place


Semester C

BCM 310

Emerging Issues in Media and Communication


Semester C

BCM 332

Global Media Interventions


Semester C


*Programme schedule subject to change and final approval.




Division of Languages and Communication

Hotline: 3442 9729

Fax: 3442 0378

Email: ls_msg@cityu.edu.hk

Address: Rm 6320, Li Dak Sum Yip Yio Chin Academic Building, Community College of City University, Tat Chee Avenue, Kowloon, Hong Kong


Contact Persons

Grace Yu, Executive Officer graceyu@cityu.edu.hk

Maria Fung, Programme Leader mmkfung@cityu.edu.hk