:: Community College of City University ::

Associate of Arts in Communication and Public Relations

PROGRAMME AIMS

Upon successful completion of this programme, students will be able to:

Communicate competently in English and Chinese as ethical professional communicators in a range of positions including as Public Relations Practitioners ;
Apply communication strategies and PR skills to the practice of public relations ;
Demonstrate the use of information technology for PR purposes ;
Employ strong generic skills for lifelong learning and employment including self-directed, directed and cooperative learning strategies; interpersonal, small group and intercultural communicative competence; and, quantitative and qualitative analytical skills ;
Draw on some of the major ideas in arts and humanities, science and technology to their own area of study.

Articulation routes offer Associate Degree graduates the possibility of obtaining a first degree in such programmes as the BA (Hons) in Media and Communication (CityU), the BA (Hons) in English for International Corporate Communication (CityU SCOPE) and a number of other UGC-funded, self-financed and top-up programmes. For details, please refer to the iPASS of HKSAR at http://www.ipass.gov.hk/eng/ .
With enhanced skills in English and Chinese in addition to knowledge, practice and skills in public relations, communication, document design and marketing, graduates will have excellent career prospects in a number of communication-intense fields.