:: Community College of City University ::

Associate of Social Science in Public Relations and Advertising

PROGRAMME AIMS

Upon successful completion of this programme, students will be able to:

Apply concepts and theories in social science, mass communication, public relations and advertising to the analysis of public relations and advertising practices and issues;
Perform tasks responsibly and produce outputs that meet quality standards pertaining to public relations and advertising in different settings from the elementary to the intermediate levels;
Use various data collection methods and information technologies to analyze and present data;
Examine the major socio-political, cultural and economic issues affecting public relations and advertising in the local, national, regional and international contexts;
Apply effective communication and practical skills in the provision of client servicing in public relations and advertising;
Relate the major ideas in arts and humanities, science and technology to their own areas of study.

Graduates who wish to pursue further studies may be granted entry into senior years of selected Bachelor of Social Science programmes offered by City University of Hong Kong. They are also eligible for various social science degree programmes offered by other local universities and the Bachelor of Arts (Honours) in Applied Social Science offered in Hong Kong by Sheffield Hallam University, UK in conjunction with CityU. For details, please refer to the iPASS of HKSAR at http://www.ipass.gov.hk/eng/.
Graduates can start a career in public relations, corporate communications, advertising, media and journalism.

Tel: 3442 9764
Fax: 3442 0162
Division of Social Studies (to be renamed Division of Social Sciences in September 2012) Homepage http://www.cityu.edu.hk/dss