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Associate of Business Administration (General Management)
PROGRAMME AIMS
Upon successful completion of this programme, students will be able to:
- Analyze, explain and apply broad-based business knowledge;
- Demonstrate ethical and professional managerial practices in both local and international dimensions;
- Communicate effectively in English as well as Chinese both orally and in writing in different business environments;
- Apply interpersonal and lateral thinking skills to solve problems that are likely to be encountered in work situations;
- Apply generic skills like information technology, quantitative and analytical reasoning in a range of spheres;
- Relate the major ideas in arts and humanity, science and technology to their own area of study.
FURTHER STUDIES AND CAREER PROSPECTS
- Graduates can continue their studies in a business-related degree programme, both locally and overseas. Graduates can apply for senior-year admission to BBA (Hons) programmes offered by City University of Hong Kong and both government-funded and self-financing business degree programmes offered by other local universities. For overseas universities, graduates can apply for admission to senior year of business degree programmes (which are offered either locally or in overseas countries), e.g. Curtin University of Technology, Macquarie University, De Montfort University, University of Hull, Edinburgh Napier University, Northumbria University, Oxford Brookes University, University of Portsmouth, etc. For details, please refer to the iPASS of HKSAR at http://www.ipass.gov.hk/eng/.
- Graduates may be employed in a wide range of management and professional positions, such as human resources and sales and marketing, advertising, media, public relations, purchasing, merchandising and general administration positions.
MAIN SUBJECT AREAS
- General Education
- Quantitative Analysis
- Management
- Economics
- Marketing
- Management of Organizational Behaviour
- Financial Accounting
- Financial Management
- Information Management
- Human Resources Management
- China Business Environment
- Entrepreneurship
- Electives in Marketing and Human Resources Management are offered in the second year
PROGRAMME SPECIFIC ENTRANCE REQUIREMENTS
- E or above in either one of the following HKCEE/ HKALE AS/ HKALE subjects: Mathematics, Additional Mathematics, Pure Mathematics and Applied Mathematics, or equivalent
- Level 2 or above in HKDSE Mathematics
MODE OF STUDY
Two-year Full-time
CEF REIMBURSABLE
The programme/ course(s) in the programme has (have) been included in the list of reimbursable programmes / courses for applications to the Continuing Education Fund.
ENQUIRIES
- Tel: 3442 5495
- Fax: 3442 0265
- Division of Commerce (to be renamed Division of Business in September 2012) Homepage http://www.cityu.edu.hk/cm