IS4030 - Website Design for e-Commerce

Offering Academic Unit
Department of Information Systems
Credit Units
Course Duration
One Semester
Course Offering Term*:
Semester A 2018/19
Semester B 2019/20 (Tentative)

* The offering term is subject to change without prior notice
Course Aims

1. Abstract
 (A 150-word description about the course)

In the past years, business-to-consumer (B2C) e-Commerce has grown exponentially. Yet B2C e-Commerce still only represents a fraction of all B2C transactions, so this growth is likely to continue. Cloud computing, social media and the pervasiveness of mobile devices have made it easy for companies to launch an online presence and connect with their customers, leading to ever-increasing competition in B2C e-Commerce; thus, it becomes ever more important for businesses to have well-designed Websites to connect with their customers across a variety of devices. In this course, you will learn about the key concepts of Human-Computer Interaction and visual design, in particular in the context of e-Commerce Website design. In addition, you will develop practical skills in applying these principles and using Web development tools and languages (e.g., HTML, CSS, JavaScript) enabling you to develop effective websites for e-Commerce. Finally, you will learn about critical metrics for evaluating e-Commerce Websites and testing the effectiveness of design changes.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 60%
Examination: 40%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Information Systems