IS4860 - Business Intelligence for Marketing

Offering Academic Unit
Department of Information Systems
Credit Units
Course Duration
One Semester
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
Course Aims

  • Introduce the major concepts of business intelligence and data mining in marketing;
  • Provide knowledge about how to provide business solution in digital marketing using business intelligence techniques;
  • Explain the roles that software tools and applications play in business intelligence and data mining.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 50%
Examination: 50%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Information Systems