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IS4130 - Multi-Channel Information Management Technologies

Offering Academic Unit
Department of Information Systems
Credit Units
3
Course Duration
One Semester
Pre-requisite(s)
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims

  • Provide students with an understanding of the importance of customer-centric marketing and multichannel marketing;
  • Develop students’ ability to understand the multichannel behaviour of consumers and the characteristics of different marketing channels;
  • Familiarize students with the organizational and marketing issues and the implementation of multi-channel marketing campaigns enabled by information technology;
  • Make students competent in designing and evaluating marketing strategies that explicitly adopt  information technology;
  • Familiarize students with the legal and professional issues of using information technology for marketing.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 60%
Examination: 40%
Examination Duration: 2 hours
 
Detailed Course Information

IS4130.pdf

Useful Links

Department of Information Systems