GE2225 - Media and Consumption: Food and Fashion in Everyday Life

Offering Academic Unit
Department of Media and Communication
Credit Units
Course Duration
One Semester
GE Area
Area 2: Study of Societies, Social and Business Organizations
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
Course Aims

Through comparing the media portrayal of consumption with the “reality” of consumption (via industry data, government documents and field observations), this course aims:

  1. to examine the local consumption patterns as well as their relations with the historical roots of HK neighbourhoods;
  2. to explore the cultural tastes of consumption in Hong Kong and Greater China and their regional and international connections;
  3. to offer concepts and theories from multiple perspectives (such as media study, sociology and political science) so students can engage in critical thinking on various formats of social inequality including gender stereotypes, racism, class and status.
  4. to explore the structure and processes of mass communication in shaping the production, distribution and consumption of food and fashion in contemporary society;
  5. to investigate the role and function of restaurants, cafes, shops, and malls as public space for leisure, social activities and networking and their implications for human and social relations; and
  6. to probe trends and change in local tastes of food and fashion in the context of media representation and globalization.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


Useful Links

Department of Media and Communication