GE2220 - Sustainable Business: Doing Good Business While Doing Good

Offering Academic Unit
Department of Marketing
Credit Units
Course Duration
One Semester
GE Area
Area 2: Study of Societies, Social and Business Organizations
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
Course Aims

This course aims to provide an understanding of sustainable business. Students are expected to gain a broad understanding of business and the interconnectedness between business and its environment. Through a range of interactive learning experiences, students will ultimately create implementable plans to create or change business organizations so that they have no negative impact on their environment. We explore the meaning of sustainability, dimensions of sustainability, learn how to keep score of the business impact in each dimension, strategies for achieving sustainability, and implementation plans. Students will engage in projects based learning and apply their knowledge and skills to the application of sustainable business challenges.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 65%
Examination: 35%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Marketing