GE2209 - Market Developments in China

Offering Academic Unit
Department of Marketing
Credit Units
Course Duration
One Semester
GE Area
Area 2: Study of Societies, Social and Business Organizations
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
Course Aims

This course provides fundamental knowledge of market development in China. This course will focus on understanding and practices of frameworks and theories of (1) social and business development in China; (2) the transitions of Chinese values, society and business organisational settings; (3) national challenges in structural change; (4) international strategic alliances and cooperation in China; (5) Chinese administration and business management; and (6) Chinese business culture and etiquette. This course is suitable for undergraduates from all disciplines to engage in dynamic discussion, simulation exercises, and working in a team setting with others who are from different academic intellectual background. This course will heavily employ an experiential learning pedagogy. Group presentation and field studies will enable students to gain experience for working with diverse groups.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 70%
Examination: 30%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Marketing