This course aims to help students become smart and responsible consumers. It provides students an understanding of human beings as consumers. Students learn about why we need and want things, how we buy, consume and dispose of things. How organizations and firms use strategies and techniques to influence us is also discussed. In addition, it introduces the concept of responsible consumers and shows how we can contribute to the environment and society. Green consumption and consumer social responsibility are cutting-edge ideas that are changing the world. This course will prepare students for a life-long journey as smart, logical and green
buyers and consumers.
This course adopts a variety of teaching and learning activities, including lectures, case studies, individual and group exercises, debates, etc. Guest speeches and field studies are organized so that students can discover issues in the real world and connect them to classroom knowledge.