GE1225 - Become a Smart and Responsible Consumer

Offering Academic Unit
Department of Marketing
Credit Units
Course Duration
One Semester
GE Area
Area 2: Study of Societies, Social and Business Organizations
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
Course Aims

This course aims to help students become smart and responsible consumers. It provides students an understanding of human beings as consumers. Students learn about why we need and want things, how we buy, consume and dispose of things. How organizations and firms use strategies and techniques to influence us is also discussed. In addition, it introduces the concept of responsible consumers and shows how we can contribute to the environment and society. Green consumption and consumer social responsibility are cutting-edge ideas that are changing the world. This course will prepare students for a life-long journey as smart, logical and green
buyers and consumers.

This course adopts a variety of teaching and learning activities, including lectures, case studies, individual and group exercises, debates, etc. Guest speeches and field studies are organized so that students can discover issues in the real world and connect them to classroom knowledge.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 70%
Examination: 30%
Examination Duration: 2 hours
Detailed Course Information


Useful Links

Department of Marketing