CAH3165 - Chinese for Advertising

Offering Academic Unit
Department of Chinese and History
Credit Units
Course Duration
One Semester
Equivalent Course(s)
CTL3165 Chinese for Advertising廣告中文
Course Offering Term*:
Semester A 2019/20

* The offering term is subject to change without prior notice
Course Aims

This course aims to enhance students’ professional knowledge and communication skills for advertising in the Chinese context. The contents encompass four major aspects, include (i) The basic element of Chinese advertising, (ii) The rhetoric used in Chinese advertising, (iii) The image and implication found in Chinese advertising, (iv) The creation of Chinese advertisement.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
Detailed Course Information


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Department of Chinese and History