Business Analysis
Business Analysis
Degree / Award Title
Bachelor of Business Administration in Business Analysis
Offering Academic Unit
Department of Management Sciences
Mode of Study

Aims of Major

This major offers two streams: Business Analysis Stream 商業分析學 and Data Informatics Stream 數據信息學.

The Business Analysis Stream aims to provide students with professional training in business analytics, statistics, business intelligence, risk management, business knowledge and communication skills; develop students’ ability to manage and analyse huge volume of business data using computer software popularly used in the global business world; enable students to solve business problems by a judicious application of technical and practical skills; enable students to obtain internationally recognized professional qualifications including SAS Certification and Financial Risk Manager (FRM) Examinations and prepare students for a statistical and analyst position in the financial, commercial, and government sector.

The Data Informatics Stream aims to provide students with professional training in data informatics, business knowledge and communication skills. It is an interdisciplinary study, which enables students to acquire knowledge on both data analytics and information management techniques. (This Stream enables students to obtain internationally recognized professional qualification on SAS Foundation Certification and prepares students to work in the areas which require both data analytics and information management knowledge in the increasingly data-driven economy.)

Intended Learning Outcomes of Major (MILOs)

  1. Demonstrate key knowledge and skills in business-related disciplines.
  2. Communicate effectively in English and Chinese.
  3. Apply creative and critical thinking in solving business-related problems.
  4. Attain personal and team goals using individual and interpersonal skills.
  5. Demonstrate awareness of ethical and global issues in business.
  6. Leverage data to create more efficient business processes and more accurate business reporting. 
  7. Demonstrate expertise in business analytics to make rational, systematic and knowledge-based business decisions and to develop feasible solutions.
  8. Analyse, interpret and critically evaluate business issues and alternatives related to data, information, statistical and analytical models.

Degree Requirements

Requirements Normative 4-year
Advanced Standing I1 Advanced Standing II2
Gateway Education requirement 30 credit units 21 credit units 12 credit units
College requirement 42 credit units 42 credit units 21 credit units
Major requirement

30 credit units

30 credit units 30 credit units
Free electives / Minor (if applicable) 18 credit units Not required Not required
Minimum Graduation Requirement: 120 credit units 93 credit units 63 credit units
Maximum Credit Units Permitted: 144 credit units 114 credit units 84 credit units
Note 1: For students with recognised Advanced Level Examinations or equivalent qualifications.
Note 2: For Associate Degree/Higher Diploma graduates admitted as senior-year intake students.